DairyBusiness brings innovative promotion and advertising opportunities to dairy marketers.

■ Editorial content that covers the national scene, as well as addressing the differences between dairying in the Western U.S and the Eastern U.S.

■ Better targeted circulation to all 100+ herds

■ And now advertisers can measure advertising response PLUS access hot prospect leads by placing theiradvertising in Western and Eastern DairyBusiness.

Beginning January 2009, all 100+ head dairy producers throughout the entire U.S. will receive one of two very special editions of DairyBusiness magazines. The market-leading Western DairyBusiness will continue to serve the 15 western states with additional coverage for Nebraska and the Dakotas. For producers throughout the Great Lakes Region, the Northeast and now the Southeast, Eastern DairyBusiness will inform and engage the industry.

These editions are unique in many ways. In addition to the 100+ herd target, which represents almost 8 million head, or 92% of the Nation’s top producing milk cows, these two newly focused editions will represent the following value for advertisers:

EDITORIAL
■ Content will be specific and relevant to each region, with the addition of a special monthly National DairyBusiness Update, addressing those key business topics and issues important to all producers across the country. More exciting, editors will conduct organized research each month on the relevant issue themes for the benefit of readers and advertisers, who will have an opportunity to participate.

RESPONSE MEASUREMENT
■ Speaking of response….the new DairyBusiness magazines will offer advertisers a direct response tool that tracks and reports the information requests from each reader for every ad in every issue. Here’s how it works…

RESPONSE TRACKING
■ Every ad has a reader response number tied to a Reader Response Card in each issue. In every issue, instructions directing readers to go to the DairyBusiness website www. DairyBusiness.com to request information online from advertisers is part of the package. While on the website, readers will be invited to visit each advertiser’s website via an online Reader Response Card.

For those advertisers who choose to run their ads with a reader response postcard (BRC), DairyBusiness will also gather and report the responses on the advertiser’s personal and confidential page.

And, after each issue is mailed, a push e-mail will be directed to all readers with e-mail addresses inviting them to the web site in order to respond to the advertising.

What happens then?

RESPONSE REPORTING
■ Every time a reader responds to an advertiser’s ad, either in the magazine, or online, DairyBusiness will capture that reader’s information and confidentially post it to each advertiser’s personal report page, accessible only by the advertiser. DairyBusiness will then append all the reader’s demographics to the record, both dairy and crop information, and make that available to each advertiser as part of the package, all at no additional cost to the advertiser. The online report of all responding readers will be available 24/7 by simply logging in and viewing or downloading the report.

VALIDATES YOUR ADVERTISING INVESTMENT
■ This is the first direct response and reporting program in print and on the web available to dairy marketers. It’s the very best way to capture, validate and measure advertising response.

LOWER AD RATES
■ With all the added value, we still can offer even more - National Buy ad rates lower than ever before. With more efficient production and distribution, we are able to reduce prices by almost $3000 for a full page. Check the following rate card to get specifics for our ad schedule planning.

CIRCULATION
■ The two DairyBusiness magazines are BPA audited. For many years, Western DairyBusiness has circulated to all licensed milk producers in the Western states and will continue with the addition of the Dakotas and Nebraska. Complete market coverage and a high percentage of “one year, direct request” continue to characterize the current BPA audit data.

Eastern DairyBusiness magazine, with circulation developed from the audited Midwest and Northeast pubs, will circulate to all the herds of 100-plus head in the eastern half of the U.S. Added will be dairy producers, vets and nutritionists from the 11 southeastern states including the active dairy states of Virginia, Kentucky, Florida and the Carolinas. The source of this data is the BPA audited file of Farm Market iD.

The 100-plus head herds number over 15,000 nationally and produced about 81% of U.S. milk production in 2007 and contain 77% of the nation’s dairy cows. This is the market that is growing and dynamic, your best prospects for today’s products and services.

PAPER STOCK
■ New and upgraded paper stock which not only makes for a higher quality product, both in look and feel, but it also offers advertisers improved ad reproduction and readability, and thus better response.

DIRECT RESPONSE PUBLICATIONS
■ New for 2009 are three editions of ExpoSure, direct response product guides for the western ag industry (California and World Ag Expo Editions in June and December) and the dairy market (World Dairy Expo Edition in September). These unique publications are made to order to get… and measure… response to your advertising.

MULTI-MEDIA OPPORTUNITIES
In addition to the print publications, DairyBusiness Media offers the most comprehensive multi-media available in dairy including:

■ DairyLine Radio - the only national dairy radio program…, now celebrating 20 years of service to the industry

■ DairyBusiness Directory - the only comprehensive online directory of products and services available without charge but offering additional promotional opportunities for marketers

■ DairyBusiness.com - and related web sites, offering daily news, sponsorships, banners and promotions, attracting nearly 300,000 visits per month… nearly 10,000 per day!

■ Moo-Tube.net - the industry’s only site for posting your product videos

■ Expositions - Face-to-face with the nation’s leading producers at the DairyProfit Seminars West and East held in Tulare, CA and Seneca Falls, NY

■ Farm Market iD - the most comprehensive database of dairy producers in the industry, available to marketers across the country.