Western Pulse: April 2011 Western DairyBusiness

Livestock auction website to impact agricultural industries worldwide

Steley, the first 24/7 online auction website specifically for livestock, allows consumers to buy and sell cattle genetics  worldwide.

The concept for Steley was born out of owner, Stephen Maddox Jr.’s frustration for having to wait for the right auction to market and sell his family’s genetics and Registered Holsteins. “In  this tough dairy economy we believe that it is important to market the genetics that we have worked hard to achieve,” said Maddox. “In our eyes, having registered animals is one of the ways to further diversify our family business.”

Before Steley, potential buyers and sellers had to wait for the next scheduled sale that could be weeks or even months away. Today, Steley.com facilitates daily online auctions for any type of livestock worldwide 24/7. Potential buyers can go online to www.steley.com and browse through a wide variety of live animals, semen and embryos for sale.

“The days of buying animals sight-unseen or flying cross country to find the perfect animal are a thing of the past,” says Maddox. “At anytime from any computer a buyer can find his next show ring winner, great cow family, or profitable pen of animals at Steley.com.”

Posting for sellers on www.steley.com is free with a low commission charge of 5% on all sales. If a lot does not sell, there is no cost to the seller. “Steley offers excellent advertising and sales opportunities in one shot,” said co-owner Haley Maddox. “With free posting and complete control over their lot listing Steley is a great risk-free option for today’s farmers.”

Sellers have the option of regular auctions with safe reserve prices or fixed priced sales. There is also the option for sellers to open their own “store” on the website where buyers on Steley will only be looking at that particular seller’s animals and genetics. “My wife, Haley, and I have created Steley with the hopes of helping our peers market their animals with ease in a more efficient and cost effective way,” said Maddox.

For information, visit www.Steley.com or call 559-903-0051.

Intervet/Schering-Plough relaunches Vista vaccines
Vista vaccine, which provides dairy veterinarians and producers with protection for their animals against some of the most common and costly bovine respiratory and reproductive diseases, is being relaunched across the country.

Vista vaccines protect dairy cattle against Infectious Bovine Rhinotracheitis (IBR), Bovine Viral Diarrhea (BVC Type 1 and Type 2), Parainfluenza3 (PI3), Bovine Respiratory Syncytial Virus (BRSV), leptospirosis, vibriosis, Mannheimia haemolytica and Pasteurella multocida.

The Vista line of vaccines was introduced to the market in 2005 with more research supporting its safety and efficacy than any other cattle vaccine at the time. A stop sale was issued on the vaccine in 2009 due to a variability issue with the BRSV antigen.

Intervet/Schering-Plough Animal Health worked with the U.S. Department of Agriculture to resolve the issue and is pleased to welcome back this cattle vaccine to its portfolio and the market with even more research that confirms its superior respiratory and reproductive disease protection, said Ron Bryant, who leads the U.S. non-confined beef and dairy cattle business for the company.

“Intervet/Schering-Plough Animal Health is committed to providing innovative, high quality animal-health products that dairy veterinarians and producers trust,” said Bryant. “We are excited to welcome back Vista to our portfolio of products, are committed to being a reliable supplier and are confident Vista will deliver the protection needed to keep dairy animals healthy and productive.”

Vista provides protection from BRD, commonly known as pneumonia, which is the most prevalent disease in calves older than 30 days. Long-term effects of pneumonia include a negative impact on growth, reproductive performance, milk production and logevity.

“Vista’s avirulent-live M.haemolytica and P. multocida fractions provide an immune response that more closely simulates that occurring in natural infection,” said Scott Nordstrom, DVM, director of Dairy Technical Services for Intervet/Schering-Plough Animal Health. “This provides a more comprehensive level of immunityh compared to killed vaccines. In addition, its non-adjuvanted formulation redeuces reactions and minimizes tissue damage.”

The vaccine provides the following reproductive health benefits: At least 217-day DOI for IBR and 206-day DOI for BVD Type 1 and 2; persistent and fetal (congenital) infection protection for BVD Type 1 and 2; protection against Leptospira hardjo, including L. borgpetersenii serovar hardjo-bovis – available in a five-way viral / five-way Lepto combination; IBR abortion protection; prevention of L. harjo-bovis urinary shedding; single-dose L. hardjo-bovis protection; and Campylobacter fetus protection.

EIMI marks 27th year in portable ultrasound

LOVELAND, Colo. – E.I. Medical Imaging (EIMI) rings in 2011 with great pride celebrating their 27th year as a world leader in portable veterinary ultrasound. EIMI is the only U.S. based manufacturer of veterinary ultrasound designed specifically for veterinary use.

EIMI President, Chas Maloy acquired the company in 2005 and states, “As we celebrate our 27th year of being in the veterinary diagnostics industry, we are proud that our customer base is growing rapidly. We now have a much larger, diverse and international set of customers and partners than ever before.”

EIMI continues to innovate. For 2011, EIMI will be introducing several complementary products to our Ibex platform of ultrasound systems.  Our customers continue to look for more ways to incorporate ultrasound into their veterinary practices and EIMI research and development works with them to develop products to fit their needs.

For more information, contact Mia Varra, marketing director, at 866-365-6596 or visit www.eimedical.com.

Pfizer pursues young vet students as ‘externs’

For the past two years, Pfizer Animal Health (PAH) has helped to increase interest in livestock animal medicine by giving first- and second-year veterinary medicine students some “hands-on” training in the field.

“We have students who were not previously considering practicing in rural communities and certainly not working with food animals,” says Mike Nichols, beef veterinary operations. “After their externship, the response they give is that this is an area of practice they were previously unaware of. They are appreciative of the opportunity and are now strongly considering entering that type of practice.”

PAH strongly believes that veterinarians are irreplaceable in the cattle industry. To increase support of this critical profession, the program is aimed at helping first- and second-year veterinary medicine students with a potential interest in large-animal medicine gain the “hands-on” training that they will need to be successful. The first- and second-year veterinary medicine students are placed at participating veterinary clinics to expose the students to the “real world” aspects of this type of practice.

“The first students went out on externships in the summer of 2009,” Nichols says. “We supported more than 100 students that summer and continued in 2010 with the support of 112 students.”

The program is available to students at every veterinary school and/or college of veterinary medicine in the United States, and gives them the ability to work with accomplished veterinarians across the country. Not all veterinary school programs have many options for working with large animals, and Pfizer is working to change that.

“They do a lot with small animals at the UT,” says Rachel Buffkin, third-year veterinary student at the University of Tennessee. “We do a little bit of large animal, but it’s good to be able to get additional large animal experience out here. It’s nice to get out on the farm and work with great practitioners.”

The externship program is part of Pfizer’s Commitment to Veterinarians, an initiative supporting veterinarians through training and education, research and development, and investment in the future of the veterinary profession.

In addition to the externship program, Pfizer Animal Health also provides scholarships to third-year college students who are nearly ready to enter the work force. This spring, Pfizet offered a 1% rebate to local veterinarians, who then could donate those funds to the American Association of Bovine Practitioners Foundation scholarship program.

“We want to be there to support them with scholarships to help offset educational expenses,” Nichols says. “The cost of veterinary education is enormous.”

PAH has also partnered with the American Veterinary Medical Foundation (AVMF) for a national scholarship program that will provide $2 million over its first three years. In the first year, 222 second- and third-year U.S. veterinary students were awarded $2,500 each in scholarships.

To look beyond the university level, PAH, along with its veterinary and distributor partners, also provides funding to FFA chapters across the nation. Veterinarians have the opportunity to direct their own 1% rebate to their local FFA chapter.

“Through the FFA program, we’re encouraging agriculture as a whole, we’re encouraging livestock production and we’re encouraging those high school students to take a look at what the opportunities for them will be in agriculture in the future,” Nichols says. “Since 2008, Pfizer has committed more than $2.3 million to those FFA and AABP programs.”