Bruce Hageman has joined Dairy Farmers of America, Inc. (DFA) as vice president of the Cooperative’s Farm Services division.
In this role, the 20-year dairy industry marketing veteran will work closely with staff at each of DFA’s Area offices, farmer leaders and key employees to promote Farm Services available to DFA members. The Farm Services division includes a diverse collection of services and programs designed to improve on-farm efficiencies and increase profit margins, including risk management, health insurance, financial services and bulk buying programs.
“Adding a leader of Bruce’s caliber to our staff is an important step in increasing awareness and member utilization of the resources available through Farm Services,” said Rick Smith, president and CEO. ”Bruce also will be instrumental in helping us identify new areas of need where expanded products and services can bring value to members.”
Before joining DFA, Hageman was vice president of marketing for an animal nutrition company where he was responsible for communications, product strategy and all marketing functions. Previously, he led global marketing efforts for a company producing yeast culture supplements targeted toward dairy cattle. Prior to that position, Hageman spent 18 years in progressive sales and marketing leadership roles in the animal nutrition business unit of a major consumer products company.
Hageman and his wife will reside in the Kansas City, Mo., area.