“What are YOU doing here?” was the questioned posed by many technology and food thought leaders last weekend as ten dairy farmers attended panels at SXSW. Minnesota Dairy Farmer Sadie Frericks replied, “We are here to talk about the intersection of technology and food production and how important it is to the future of food.”
The Innovation Center for U.S. Dairy sponsored several events including a Food + Technology Event where hundreds of people listen to California Dairy Farmer Aaron Wickstrom speak about technology on the farm. Participants chatted with farmers and interacted with a touch-screen milk cooler that encouraged people to learn about sustainable dairy foods.
In partnership with Spredfast (technology company), over 1,500 freakshakes or "extreme milkshakes" were handed out at an exclusive interactive event. People then shared their creations through Instagram which became a top trending topic coming out of the event. Special thanks to Dairy MAX and Dean’s/Dairy Pure who donated milk and whipped cream.
Our SXSW panel discussion “We Love Technology … Why Not When It Comes to Food?” explored the relationship of food, tech and consumer trust with Indiana Dairy Farmer Sue McCloskey representing the dairy perspective. It was one of the most attended panels in the SXSW Food Track.
Wisconsin Dairy Farmer Carrie Mess said, “Here at SXSW, when you look at all the options of panels it’s food, food, food, everywhere. And no one is talking about farmers. By (DMI) bringing us here, we are part of the conversation that is happening with or without us. It’s better for us to be here.”
If you would like to know more about the SXSW events, visit the Dairy Hub
Brownsfield Ag News interviewed Washington Dairy Farmer Michelle Schilter
Agritalk Mike Adams interviewed Minnesota Dairy Farmer Sadie Frericks
AL.com interviewed Alabama Dairy Farmer Will Gilmer