DBA Expansion Symposium continued from page 27
tory (and increased motivation).
Ending world hunger
Jeff Simmons, president of Elanco, cited research that says the
world will need 100% more food by 2050. And, according to the U.N.
Food and Agriculture Organization’s estimate, 70% of that food must
come from efficiency-enhancing technologies.
According to Simmons, those technologies are absolutely criti-
cal at a time when the world’s population is growing by the size of
Philadelphia every day,
or Chicago and Los
president Angeles every month.
“There are chapters
encouraged being written that are
producers wrong,” said Simmons,
referring to individuals
and groups inaccu-
rately portraying modern
who they can
“We need to be activ-
ists,” he said.
Simmons urged a
truce in the debate over
the role of technology in the sustainable production of safe, afford-
able and abundant food, in order to protect what he called the “Three
Rights:” • The right for every human in the world to have access to afford-
• The consumer right to choose how they spend their food budget
on an extremely wide variety of foods.
• An environmental right to create a sustainable global food pro-
Simmons showed a video called “Back to the Start,” from Chipo-
tle, and said it is “a minority position trying to change the majority
choice.” In reality, he said, most of the world just wants three things from
their food products: 1) taste; 2) cost; and 3) nutrition.
“Going back to the start could be one of the worst things,” said
Simmons, who countered the video’s message, saying we need to get
‘Back to Reality’ and double the food supply on the same amount of
land. Simmons challenged conference attendees to find five people they
can influence, whether it be legislators, a community group member
or someone at church.
He encouraged producers to work on a “napkin talk,” a short
response when asked what you do, and to construct the response from
a food standpoint.
According to Simmons you need to always ask yourself, “How can
you speak louder?” p
FYI ■ For more information about Dairy Business
Association visit www.widba.com.
■ Presentations from the Symposium can be found at http://www.widba.