Each issue includes features and news from the full range of DairyBusiness media including DairyBusiness East, DairyBusiness West, DairyBusiness Radio & HolsteinWorld. Content is provided in a variety of media including audio and video. DairyBusiness Weekly is delivered Wednesdays, 48 times per year, via email notification. Subscribers are invited to click on a link to the digital magazine…no attachments to “fill up” email in-boxes!
Agency Discounts: 15% discount available for complete digital files.
Frequency Discounts*: Available for quarterly (12 week), half-year (24 week) and full year (48
week) commitments. Ask your account manager for details.
*frequency discount not available for Marketplace advertising
Terms: Advertising is invoiced weekly upon publication and is due and payable within 30 days. (Monthly billing arrangements available with frequency commitments.) Cash discounts of 2% per month are available for advance payment. Finance charge of 2% per month added for accounts not paid after 30 days.
Preferred Supplied Materials and Advertising Specifications: Accepted file types are pdf, jpg, tif or psd; files should be RGB format and 72dpi. Ad enhancements (audio, video) should be sent as separate files and will be added in the magazine building software.
|Full page||1920 x 1080|
|1/2 Page Horizontal||1920 x 540|
|1/2 Page Vertical||951 x 1080|
|1/4 Page Vertical||484 x 1080|
|1/5 Page Horizontal (banner)||1920 x 216|
|Marketplace “classified”||448 x 478|
Total Visits – 1,314,816
Total Visits – 3,209,522
Total Visits – 1,461,751
Total Visits – 314,117
2012 website statistics
of DairyBusiness magazine readers spend an hour or more online each week and 30% spend more than 5 hours.
In 2012, the DairyBusiness family of web sites attracted over 15,000 visits every
day! With a combination of up to the minute dairy news, features, blogs, audio and
video, our web sites attract visitors 24/7.
|Leaderboard||728 x 90|
$40 CPM | 65,000 average weekly impressions*
The Leaderboard appears in rotation across the DairyBusiness and HolsteinWorld websites
|Medium Rectangle||300 x 250|
|$35 CPM | 67,000 average weekly impressions*
The Medium Rectangle appears in rotation across the DairyBusiness and HolsteinWorld websites
|$25 CPM | 29,000 average weekly impressions*
The Skyscraper appears on HolsteinWorld.com
|Expanding Banner||160 x 6 | expands to 355 x 200|
|$20 CPM | 29,000 average weekly impressions*
The Expanding Banner appears on HolsteinWorld.com
|*Based on 2013 AdJuggler reports|
What is CPM?
Cost Per Thousand - M = 1000 in roman numerals so CPM = C = Cost P =
Per M = 1,000 in banner advertising you pay for each 1,000 ad views your
How long will my ad be on your site?
Leaderboard - Recent average weekly impressions are about 85,600
Medium Rectangle - Recent average weekly impressions are about 85,600
3:1 Rectangles - Recent average weekly impressions are about 6,800
Skyscraper - Recent average weekly impressions are about 74,600.
Expanding - Recent average weekly impressions are about 74,600.
Where will my ad appear?
Leaderboard and Medium Rectangle banners appear across the
DairyBusiness family of sites and the HolsteinWorld family of sites. 3:1
Rectangles appear on the DairyBusiness family of sites. Skyscrapers and
Expanding banners appear on the HolsteinWorld family of sites.
Why don’t I see my ad when I go to your site?
The leaderboard and medium rectangle banners rotate multiple banners at
random through the same space.
Can I control who sees my ad?
Banner advertising is seen by all website visitors. However, you can specify
the geography that your ad appears in...right down to local zip codes!
Will I get a report?
Yes, we will generate reports for your banner that contain information on
impressions and clicks if requested.
Can you create my banner for me?
Yes, we can create a banner for your review with some materials and
direction supplied by you.
How do I supply my ad?
Leaderboard - 728 x 90
Medium Rectangle - 300 x 250
Skyscraper - 150 x 250
Expanding - 160 x 60 expands to 355 x 200
Other tag types are incompatible with our Email marketing software. If
statistics are needed, please let us know and we can get them from the
Animated banners should be Animated GIF files, or Flash SWF files and 15
seconds or less in length. Static banners can be Flash SWF files, GIF files,
JPEG files, or PNG files. All files should be in RGB Format and below 40k in
When will I be invoiced?
You will be invoiced during the month in which your banner run ends.
Find out how you can leverage our position as a social media leader in the dairy industry with sponsored posts, retweets and photo or video contest sponsorships.
|over 28,000 fans|
|0ver 5,500 followers|
|over 511 followers|
|YouTube||over 800 views per day|
|over 994 followers|
DBU editors travel to key events, interview newsmakers, track markets, follow political and regulatory actions and search the web, delivering dairy news, trends and analysis in an easy-to-read, four-page newsletter, 48 times per year.
DairyBusiness Update Subscription Rates:
|Number of Subscriptions||1 Year each|
|50+||Special Bulk Rates Available|
Our coverage includes Real-Time Bidding at sales, Live Webcasts at shows/events, and video/photographic production services. We use broadcast quality digital cameras and editing equipment.
We are currently covering events and have clients across all of North America. Our largest events have had over 8,000 unique viewers and 12,000 visits on event day.