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2011 World Dairy Expo Preview

‘Around the World of Dairy in 5 Days’ is the theme for World Dairy Expo 2011, Oct. 4-8 at the Alliant Energy Center in Madison, Wis. 


By Dave Natzke


In Jules Verne’s acclaimed novel, “Around the World in Eighty Days,” English gentlemen Phileas Fogg accepts a wager to travel around the world in 80 days. 

The story starts in October of 1872, in London, England. Technological innovations of the 19th century had opened the possibility of rapid circumnavigation of the world, initiating an age of global travel that could be enjoyed in relative safety and comfort. No longer was world travel limited to the heroic and overly adventurous; anyone could sit down, draw up a schedule, buy tickets and see the world.


This year, World Dairy Expo organizers are betting you can make a global dairy trip in less than a week. Your story begins 139 years after Verne’s novel, in October of 2011, in Madison, Wis. Technological innovations of the 20th and 21st centuries have opened the possibility of virtual circumnavigation of the world. You can sit down, draw up a schedule, buy tickets and see the world.

There’s no need to follow the path set by Phileas Fogg: Eastern/Western DairyBusiness and HolsteinWorld offer a glimpse of 2011 World Dairy Expo activities and schedules, allowing you to chart your own timetable and course, “Around the World of Dairy in 5 Days.” 

The dates are Oct. 4-8, 2011. Departure (and return) location is the Alliant Energy Center, Madison, Wis. Every day is filled with activity, for some starting before dawn and ending after dark. Commercial exhibits are open 9 a.m.-5 p.m. daily. 

The price of a daily ticket (ages 12 & over) is $8; a season pass is $25. Parking is free.

So gather your family and friends, and embark on a global dairy journey. Come write your own story.



For more information on World Dairy Expo, visit other articles posted on this website, or log on to www.worlddairyexpo.com, phone: 608-224-6455, or e-mail: wde@wdexpo.com.





Learn more about margin insurance, genomic testing, communicating with consumers, robotic milking, calf nutrition, somatic cell counts, feed costs and carbon emissions during eight Expo Seminars offered during World Dairy Expo 2011. 

Each session is held in the Exhibition Hall’s Mendota 2 meeting room. All seminars will be available after World Dairy Expo at www.worlddairyexpo.com.


Tuesday, Oct. 4

1 p.m. – Is Livestock Gross Margin (LGM) for Dairy Right for Your Dairy. Dr. Chad Hart, professor, Iowa State University.


Wednesday, Oct. 5

11 a.m. – Making Genomic Testing Work for You. Dr. Tom Lawlor, director, Research and Development, Holstein Association USA

1 p.m. – Leading the Conversation. Jane Hillstrom, President, Hillstrom Communications & Michele Ruby, president, Ruby-Do, Inc.


Thursday, Oct. 6

11 a.m. – Automatic Milking: Current Status and Future Options. Dr. Douglas Reinemann, professor, University of Wisconsin-Madison

1 p.m. – Baby Calf Nutrition: Getting Your Future Off to a Good Start.  Dr. James Drackley, professor, University of Illinois at Urbana-Champaign


Friday, Oct. 7

11 a.m. – Managing Your Margins: Practical Ways to Reduce Feed Costs and Increase Milk Price. Dr. Normand St-Pierre, professor, Ohio State University

1 p.m. –  Improve Your SCC, 400K Beat It! Dr. Ynte Hein Schukken, professor and director Quality Milk Production Services, Cornell University


Saturday, Oct. 8

11 a.m. –  Dairies, Air Quality & Climate Change – Where the Industry Stands. Dr. Frank Mitloener, associate professor and air quality Extension specialist, University of California-Davis






Forage experts will present cutting-edge information on the Forage Seminar Stage, at the east end of the Arena Building.


Wednesday, Oct. 5

10:30 a.m. – Improving forage harvest efficiency – more crop with less time and fuel. Matthew Digman, U.S. Dairy Forage Research Center ag engineer.

1:30 p.m. – Corn silage, fermentation time, and starch digestibility – what makes it tick? Patrick Hoffman, dairy scientist, University of Wisconsin-Madison.


Thursday, Oct. 6

10:30 a.m. – Top producing herds in Wisconsin feed more forage than you may think. Randy Shaver, Extension dairy nutritionist, University of Wisconsin-Madison. 

1:30 p.m. – Fall-grown oat offers a unique forage option: high fiber digestibility and high energy. Wayne Coblentz, agronomist/dairy scientist, U.S. Dairy Forage Research Center.


Friday, Oct. 7

10:30 a.m. – Minimize bunker/bag silage losses with a tight plastic seal and frequent inspections. Brian Holmes, UW-Madison ag engineer.

1:30 p.m. – Reducing greenhouse gases can also reduce feed costs. Larry Chase, Cornell University dairy nutritionist.


Saturday, Oct. 8

10:30 a.m. – Capitalizing on forages to reduce purchases of high-priced corn and soybeans. Larry Chase, Cornell University dairy nutritionist.




More than 2,500 head of the world’s finest dairy cattle will parade at World Dairy Expo 2011. The show schedule includes:


Tuesday, Oct. 4

7:30 a.m. – International Jr. Holstein Show

7:30 a.m. – International Ayrshire Show

1 p.m. – Central National Jersey Show (heifers)

2 p.m. – International Milking Shorthorn Show (heifers)


Wednesday, Oct. 5

7:30 a.m. – Central National Jersey Show (cows/groups)

12:30 p.m. – International Milking Shorthorn Show (cows/groups)

2 p.m. – International Brown Swiss Show (heifers)


Thursday, Oct. 6

7:30 a.m. – International Brown Swiss Show (cows/groups)

1:30 p.m. – International Guernsey Show (heifers)

1:30 p.m. – Grand International Red & White Show (heifers)


Friday, Oct. 7

7:30 a.m. – Grand International Red & White Show (cows/groups)

7:30 a.m. – International Guernsey Show (cows/groups)

Noon – International Holstein Show (heifers)


Saturday, Oct. 8

8 a.m. – Int. Holstein Show (cows/groups)

5 p.m. – Parade of Champions/Supreme Champion

International Futurity Classes willbe held immediately following the Sr. 2-year class in each breed show, with an overall champion selected immediately following the Holstein Futurity Class, Oct. 8.





Six breed sales will offer some of the finest dairy cattle genetics in the world during the 2011 World Dairy Expo. All sales except the World Classic Holstein Sale will be held in the Sale Pavilion. The sales schedule is listed below, along with sale catalog contact information:



Tuesday, Oct. 4, 7 p.m. 

Jersey Marketing Service (www.usjersey.com)

Phone: 614-861-3636 



Wednesday, Oct. 5, 7 p.m. 

Ayrshire Breeders Association (www.usayrshire.com)

Phone: 614-335-0020



Thursday, Oct. 6, 2 p.m.

Brown Swiss Sale Service LLC  (www.holsteinworld.com/brownswisssales)

Phone: 920-648-2428



Thursday, Oct. 6 (following Brown Swiss sale)

Brown Swiss Sale Service LLC  (www.holsteinworld.com/brownswisssales)

Phone: 920-648-2428



Thursday, Oct. 6, 7 p.m.

American Guernsey Association (www.usguernsey.com)

Phone: 614-864-2409



Friday, Oct. 7, 7 p.m.

Tom Morris LTD  (www.tommorrisltd.com)

Phone: 715-268-2629





The 28th Annual World’s Forage Analysis Superbowl has winning forage samples on display at the east end of the Arena Building. Entries compete in seven categories – dairy hay, dairy haylage, standard dairy corn silage (non-BMR), dairy corn silage (BMR), commercial hay and baleage, and – new this year – grass hay. (The deadline for corn silage entries is Aug. 18; all other entries are due Sept. 7, 2011.)

More than $22,000 cash is being awarded this year, with each category champion receiving a check for $1,500. The overall Grand Champion Forage Producer honor includes a $2,500 cash award. The winners will be named at the Mycogen Seeds Awards Luncheon at Expo, Oct. 5, 11 a.m.

The World Forage Analysis Superbowl is organized in partnership with AgSource Cooperative Services, AgSource Laboratories, DairyBusiness Communications, Hay & Forage Grower, U.S. Dairy Forage Research Center, University of Wisconsin-Madison and World Dairy Expo. Additional sponsorship is provided by the National Hay Association. Visit www.foragesuperbowl.org.




New this year, all FFA students successfully completing a Dairy Forage Quiz, Oct. 4, 9 a.m.-2 p.m., in the Arena Building’s Forage Analysis Superbowl area, will receive a coupon for a free ice cream cone at the GEA Ice Cream booth, sponsored by Mycogen Seeds. A special display will highlight careers in ag research.




Dairies from North Carolina to Minnesota will be featured in 2011 World Dairy Expo virtual tours. The free tours – featuring half-hour pictorial views followed by time for questions – will be presented in Exhibition Hall Mendota 1 meeting room.


Tuesday, Oct. 4

2 p.m. – Simon Dairy, Westphalia, Mich. 705 cows/family transition.


Wednesday, Oct. 5


Noon – Rosendale Dairy, LLC, Pickett, Wis.
8,400 cows/technology and innovation.


2 p.m. – St. Brigid’s Farm, Kennedyville, Md.70 cows/unique marketing.


Thursday, Oct. 6

Noon – Nor-Bert Farms, LLC, Bremen, Ind. 140 cows/robotic milkers.


2 p.m. – Meadow Vista Dairy LLC, Bainbridge, Pa. 648 cows/land conservation/ forages.


Friday, Oct. 7

Noon – Blue Mound Dairy, Laverne, Minn. 1,000 cows/milk quality.

2 p.m. – Myers Farms, Inc., Union Grove, N.C. 1,200 cows/reproduction success.


Saturday, Oct. 8

2 p.m. – Maple Ridge Dairy, LLC, Stratford, Wis. 1,022 cows/transition cow management.




World Dairy Expo is the home of numerous national judging and skills competitions. The schedule includes:


Monday, Oct. 3

8 a.m. – National 4-H Dairy Cattle Judging Contest

Noon – International Post-Secondary Dairy Cattle Judging Contest & 90th National Intercollegiate Judging Contest

7:30 p.m. – National 4-H Dairy Cattle Judging Contest Banquet

8 p.m. – International Post-Secondary Dairy Cattle Judging Contest Banquet


Tuesday, Oct. 4

7:30 a.m. – FFA judging events


Thursday, Oct. 6

5:30 p.m. – Youth showmanship contest


Saturday, Oct. 8

8:30 a.m. – 4-H Dairy Quiz Bowl