@DairyBusiness: The gloom of February…
Time to freshen up your websites, social media pages
By Kayla Jentz
February. It’s a drab time between Christmas, New Year’s and the warmer spring months. Personally I’m not a fan, since in Wisconsin it either means we’re covered in snow, or we’re jumping puddles of mud- and dirt-covered ice and snow piles which have been around since December.
Others dislike it because February is the month of Valentine’s Day (which some would call the classic Hallmark holiday).
Websites, Facebook pages and other social media/online accounts can also become gloomy and drab, depending on the week, month or season. For whatever reason they become neglected and get “lost” in the online world.
I don’t take much offense if it’s a personal page and you don’t have much going on to post. I’m guilty of that often enough. It’s the “business” sites that you only see a updates from every couple weeks (or maybe even months) that I cringe at.
I was recently looking at some homes online, found one I really liked, and inquired about it. I received an email back that essentially said, “Silly you, that house was sold back in March. But, we’d be happy to sell you a different house.”
Um, no thank you. If you can’t even update your website with current postings, I’m not doing tens of thousands of dollars worth of business with you.
Now, I’m not saying anyone out there has a website or Facebook page generating the kind of dollars real estate does online, but it does show the importance of keeping your sites up-to-date.
You never know who could be looking at your sites.
Maybe it’s a community group wanting to tour a parlor, which you have, but they don’t know it because you never added that you remodeled on your website. Maybe you have a list of embryos for sale, but it’s outdated so nobody is emailing you.
In any case, these slow months are the time to freshen up your pages. Update the info. Add photos. Do a re-design if need be. After looking at your own site, ask yourself: “Would I ever visit this site again? Would I ‘like’ this page?”
• Kayla Jentz is associate editor, DairyBusiness Communications.
Contact her via email: firstname.lastname@example.org or phone: 608-848-1420.
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