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Sneak peek of the New Holland Pavilions at the Alliant Energy Center

Construction is in its final stages on the two New Holland Pavilions at the Alliant Energy Center, on schedule for the state-of-the-art buildings to be unveiled and opened before the World Dairy Expo opens there this fall.

Dane County Executive Joe Parisi and Alliant Energy Center Executive Director Mark Clarke took pavilion partners and media on a hard-hat tour on August 18 to preview the massive pavilions that are already attracting new events, even before they are complete.  Joining the hard-hat tour Monday were representatives from two major continuing signature events - the World Dairy Expo and the Midwest Horse Fair, which both signed multi-year contracts and partnered with the county to build the pavilions. “We have eight new events contracted and at least eight additional new events are tentatively scheduled - and this is just the beginning,” Parisi told the group. “The economic impact in income and jobs for the county, and the broader region, is incredible. ”

Other partners include New Holland Agriculture and Construction, which purchased the naming rights, Centerplate catering, Boumatic (equipment for the pavilions) and the State of Wisconsin.

“This $25 million project is a reality because of the historic public-private partnerships,” Parisi added. “The Alliant Energy Center has always hosted a wide diversity of community events, trade shows and entertainment and now we will be able to do even more.”

The New Holland pavilions will offer nearly 300,000 square feet of space for events, the larger pavilion being 200,000 square feet.  Aging barns were demolished and recycled to make room for the modern pavilions that will be able to hold up to 2,600 cattle or 1,300 horses. They also have space for concessions, offices, showers, wash bays and a milking parlor.

Miron Construction was awarded the contract and the project, which has included more than 350 workers.

 "Completion of these impressive pavilions means a stronger financial future for the Alliant Energy Center and for Dane County,” said County Board Chair Sharon Corrigan. “ We are already securing new events for these venues -- events that will draw more visitors and spending to the area.  The addition of the pavilions is a springboard for a financially stable AEC."

A ribbon cutting is in the works for late September when all the final details will be in place for the World Dairy Expo 2014, which runs Sept. 30 – Oct. 4. It will be the first event in the new buildings.

Parisi concluded: “The New Holland Pavilions have not even opened-up yet, and they have already transformed the outlook for the Alliant Energy Center,  strengthened our great current partnerships and are attracting new customers and visitors to Dane County and Wisconsin.”

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