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World Dairy Expo increases trade show area, exhibitors

World Dairy Expo is expanding the trade show offerings to visitors in 2011. The Outdoor Trade Mall has been expanded for the second consecutive year, adding both exhibit area and the number of exhibitors. The International Lounge area exhibit space has also been bumped up to accommodate greater needs for global commerce.


The Outdoor Trade Mall is quickly becoming the area in highest demand, as companies search for ample display space for new larger equipment. This year, producers will be able to view a wider range of new products in the Trade Mall, from the new side-entry skid loaders from JCB, new forage equipment from Claas to giant TMR mixers from Italian company Storti S.p.A.


“We’re in the unique position where demand for the exhibit space exceeds the supply. That means that we can be very selective about only allowing the best new exhibitors into the show each year,” according to John Rozum, World Dairy Expo Sales Manager. “It’s all about making sure that we have the latest products and services that the dairy industry has to offer. That’s what the producers come to Madison to see.”


This year promises to be the largest commercial exhibit display at World Dairy Expo to date, featuring more than 130 first-time companies, some making their first appearance in North America. This year, 120 of the 800 exhibiting companies – representing 28 countries – are from outside the United States. A list of participating companies and interactive maps can be found on Expo’s website.


World Dairy Expo is recognized as the world’s largest dairy-focused trade show. Last year’s attendance topped 65,000 and included visitors from 87 different countries.


“Around the World of Dairy in 5 Days” is the theme for the 2011World Dairy Expo, scheduled for Oct. 4-8, at the Alliant Energy Center in Madison, Wis. For more information, phone 608-224-6455 or visit www.worlddairyexpo.com