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New resource aids in planning community events



Dairy farm families and others planning events to reach out to the local community can now access a new “Community Event Planning Toolkit,” made possible by the Center for Dairy Excellence, Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. This toolkit offers a step-by-step event planning guide, along with valuable resources, such as activity ideas, brochure and poster templates, and a how-to on creating a neighborhood mailing.

“With so few people exposed to a dairy farm on a daily basis, it is critical that we reach out to our non-farm neighbors and share our commitment to our animals, the environment and our local community with them,” said Jayne Sebright, communications and marketing specialist with the Center for Dairy Excellence. “This toolkit is designed to make it easy for those who want to open their farm gate and invite others to see what they do to produce high quality products on a day-to-day basis.”

The toolkit combines resources from Mid-Atlantic Dairy Association’s “Your Milk Comes from A Good Place” campaign with center resources, including the “Something to Treasure” brochure and activity ideas from the “Discover Dairy” educational program. It also includes electronic templates for posters, a brochure and a farm fact sheet on a DVD to use to promote key messages about the farm.

“We are pleased to work with the Center for Dairy Excellence in developing and supporting the Community Event Planning Toolkit,” said Lisa Perrin-Dubravec, senior industry image and relations manager for Mid-Atlantic Dairy Association. “This is a great resource to help dairy farmers share their story with their neighbors and local community and to further the field to fork connection regarding milk and dairy foods.”

Anyone who is interested in planning a community event can request a free copy of the toolkit by calling the Center for Dairy Excellence at 717-346-0849 or emailing info@centerfordairyexcellence.org. Information on how to order additional brochures to distribute at the event is also included in the toolkit.