Holterman named as DBA's Advocate of the Year

L to R: Laurie Fischer, DBA Executive Director; Marjorie Stieve of Vita Plus; Daphne Holterman of Rosy-Lane Holsteins; and Jerry Meissner, DBA President


Every day, members of the dairy industry work diligently on their farms and in their communities doing their best to provide an inexpensive and nutritious food source in an environmentally-conscious manner. A significant part of their work is to tell their story and educate the community. Only a few in the industry have gone as far and beyond as Daphne Holterman of Rosy-Lane Holsteins, LLC of Watertown, WI.


Daphne has been involved in numerous efforts to advocate for the dairy industry. Her farm is always tour-ready, whether it is for school children, consumer groups or over 400 World Dairy Expo attendees passing through town. She stresses the importance of having a conversation about food and where it comes from and how it gets to the consumer's plate. The main goal is to have all consumers base their food purchasing decisions on accurate and science-based information. The Holtermans, including daughters Lauren and Taylor, explain to their visitors the reasoning behind their business decisions, and also show their visitors how they care for their cows and other farm animals. Daphne also recognizes the importance of using social media to educate consumers and share real-life experiences on her dairy farm.


Daphne is a 4-H leader, has served on the farmland conservation commission, is on the board of the county agricultural alliance, is a member of the Watertown Regional Medical Center board of directors, an active member of the agri-business club and she has put in countless hours educating in the local school system and hosting farm tours on the operation for class after class of children.


Beyond her local community, Daphne's influence reaches far and wide. She and her husband Lloyd are deeply committed to the Outstanding Young Farmer program. Recognition on both the state and national level has helped solidify their commitment to mentor other young producers and their own employees and interns to share their knowledge help develop the next generation of farmers.


Among her many well-deserved recognitions is being selected as World Dairy Expo's Dairy Woman of the Year, as one the Wisconsin College of Agriculture & Life Sciences 40 in 40 Impact Award honorees, and most recently one of nine farmers across the nation selected as a finalist for the U.S. Farmers & Ranchers Alliance - Faces in Farming effort.


Rosy-Lane is owned by Daphne and Lloyd W. Holterman, Tim Strobel and Jordan Matthews. They farm 1400 acres and milk 825 Holstein cows. The milk is shipped to Saputo near Waupun and made into cheese, and they deliver more than one semi tanker of milk every day. She and Lloyd have two very accomplished daughters already impacting the industry. Taylor is a junior at UW-Madison studying Life Sciences Communications and Lauren is a recent graduate now working as a food scientist for a cheese company in Northern Wisconsin.  


Daphne was recognized with the DBA Advocate of the Year Award for her outstanding accomplishments in the dairy industry during DBA's 14th Annual Business Conference held December 3 and 4 in Madison, Wisconsin. This award was sponsored by Vita Plus.


About DBA

The Dairy Business Association is an industry organization comprised of dairy producers and allied industry supporters. DBA promotes the growth and success of all dairy farms in Wisconsin by fostering a positive business and political environment. For more information about DBA, please visit our website at www.widba.com.