DairyGood.org Website Connects Farmers and Consumers
The dairy checkoff has overhauled its dairygood.org website to increase consumer confidence in dairy, engage advocates and reconnect consumers to agriculture.
The site, which reinforces dairy’s story of “Where Good Comes From,” includes updated content on dairy’s health benefits, plus ways to enjoy dairy through recipes and other methods. Additional content includes a section on common dairy myths, a dairy news section and more visuals, video and articles that tell dairy’s story.
The dairygood.org site helps the dairy industry establish and build a unified image to increase understanding and awareness among consumers, thought leaders and others. It also encourages dairy lovers to speak up on the industry’s behalf.
“DairyGood continues to be a valuable tool for farmers and the industry to help build trust and support for dairy among consumers who are generations removed from our farms and the production of food,” said Paul Rovey, Arizona dairy farmer and chair of Dairy Management Inc. ™, which manages the national dairy checkoff.