CRI Expands its Service Outreach
CRI Buys Animal Reproductive Technologies Company
Cooperative Resources International (CRI) has finalized the purchase of the primary assets of MofA, formerly known as Minitube of America. MofA is one of the world’s leaders in the development, manufacturing and marketing of artificial insemination and embryo transfer products and technologies for the porcine, bovine, equine and canine industries. The company now stands as the third subsidiary of CRI, alongside AgSource Cooperative Services and Genex Cooperative, Inc.
“The purchase of MofA is the largest single step CRI has taken to further increase our influence in production agriculture,” states Doug Wilson, CRI CEO. “The subsequent expansion of CRI core business areas continues to set this organization apart from the rest of the industry.”
Back in 1993, CRI became known as the nation’s first direct link between a dairy herd improvement organization and a provider of bovine artificial insemination service, organizations now known as AgSource and Genex. Today, with the addition of MofA, CRI adds to its distinctiveness creating new business relationships particularly within the porcine industry as well as those specialized in reproduction in other species.
“Furthermore, MofA’s International Center for Biotechnology provides CRI with a direct research connection and fast forwards our dedication to advancing internal research through business development,” states Wilson.
Since establishing the International Center for Biotechnology in Mt. Horeb, Wis., in 2004, MofA has conducted cutting-edge research spanning several animal species and specifically focused on advanced reproductive technologies, molecular and cell biology, and DNA and genomics research.
MofA was established in 1986 by Ludwig and Becky Simmet. Within the CRI structure, Ludwig Simmet will continue to lead MofA as this new subsidiary’s chief operating officer.
“The addition of MofA to the CRI family is a significant diversification step for this cooperative,” notes Wilson. “Along with new business fronts, technology potentials make CRI an enticing employer for young professionals looking to join the agriculture industry.”
CRI is a member-owned holding cooperative comprised of AgSource, Genex and MofA. The CRI mission statement summarizes the goal of CRI: “To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.”