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Fans ‘Experience’ Fuel Up to Play 60 at Super Bowl Event

Fans ‘Experience’ Fuel Up to Play 60 at Super Bowl Event

The dairy checkoff’s commitment to children’s health and wellness was on full display during the NFL Experience that preceded Super Bowl XLVII in New Orleans.


The checkoff-funded Fuel Up to Play 60 (FUTP 60) program, a partnership with the NFL that is supported by USDA, is active in more than 73,000 U.S. schools. The program encourages youths to consume healthy foods, including low-fat and fat-free dairy, and achieve at least 60 minutes of physical activity every day.


The NFL Experience is held annually before the Super Bowl and serves as the league’s interactive “theme park” with participatory games, displays, entertainment and other attractions. This year’s event included Louisiana and Mississippi dairy producers who visited with the public about the importance of FUTP 60.