The dairy industry is online
- Over 60% of dairy producers have online access
- Over 86% of DairyBusiness magazine readers spend an hour or more online each week and nearly 30% spend more than 5 hours.
In 2011, the DairyBusiness web sites attracted OVER 10,000 UNIQUE VISITORS EVERY DAY! With a combination of up to the minute dairy news, features, blogs, audio and video, the web sites attract visitors 24/7.
| Leaderboard | 728 x 90 |
The Leaderboard appears in rotation across the DairyBusiness and HolsteinWorld websites
| Medium Rectangle | 300 x 250 |
The Medium Rectangle appears in rotation across the DairyBusiness and HolsteinWorld websites
| 3:1 Rectangle | 300 x 100 |
3:1 Rectangle appears on the DairyBusiness websites
| Skyscraper | 150 x 250 |
The Skyscraper appears on HolsteinWorld.com
| Expanding banner |
160 x 60 expands to 355 x 200 |
The Expanding Banner appears on HolsteinWorld.com
*Based on 2011 statistics
Banner Advertising
FAQWhat is CPM?
Cost Per Thousand - M = 1000 in roman numerals so CPM = C = Cost P = Per M = 1,000 in banner advertising you pay for each 1,000 ad views your banner gets.
How long will my ad be on your site?
Leaderboard - Recent average weekly impressions are about 85,600 (Total)/3 = 28,534 (each banner).
Medium Rectangle - Recent average weekly impressions are about 85,600 (total)/3 = 28,534 (each banner).
3:1 Rectangles - Recent average weekly impressions are about 6,800
Skyscraper - Recent average weekly impressions are about 74,600.
Expanding - Recent average weekly impressions are about 74,600.
Where will my ad appear?
Leaderboard and Medium Rectangle banners appear across the DairyBusiness family of sites and the HolsteinWorld family of sites.
3:1 Rectangles appear on the DairyBusiness family of sites.
Skyscrapers and Expanding banners appear on the HolsteinWorld family of sites.
Why don’t I see my ad when I go to your site?
The leaderboard and medium rectangle banners rotate multiple banners at random through the same space.
Can I control who sees my ad?
Banner advertising is seen by all website visitors. However, you can specify the geography that your ad appears in...right down to local zip codes!
Will I get a report?
Yes, we generate reports for your banner that contain information on impressions and clicks.
Can you create my banner for me?
Yes, we can create a banner for your review with some materials and direction supplied by you.
How do I supply my ad?
File Sizes
Leaderboard - 728 x 90
Medium Rectangle - 300 x 250
3:1 Rectangle - 300 x 100
Skyscraper - 150 x 250
Expanding - 160 x 60 expands to 355 x 200
Media Tags
For Websites: Image Tags, iFrame Tags, and JavaScript Tags
Other tag types are incompatible with our Email marketing software. If statistics are needed, please let us know and we can get them from the software.
File Types
Animated banners should be Animated GIF files, or Flash SWF files and 15 seconds or less in length.
Static banners can be Flash SWF files, GIF files, JPEG files, or PNG files.
All files should be in RGB Format and below 40k in size.
Your banner can be emailed to:
khitt@dairybusiness.com or production@dairybusiness.com
When will I be invoiced?
You will be invoiced during the month in which your banner run ends.
