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And the ‘REAL Seal’ winner is … DairyUS

And the ‘REAL Seal’ winner is … DairyUS
The new cartoon character helping to build awareness of the advantages of real dairy foods has a name: DairyUS, the National Milk Producers Federation (NMPF) announced at its annual meeting. The animated character, modeled after the iconic REAL® Seal logo, will help a new generation of consumers distinguish between genuine U.S. dairy products and a growing list of list of imitations. A video announcing the name is on the REAL® Seal website homepage.
NMPF asked the public to suggest names for the character last summer, using the REAL® Seal website and new REAL® SealFacebook page. Three finalists were selected from among more than 100 names submitted. An online vote was held from mid-September through Election Day, Nov. 5.
NMPF also offered a preview of the REAL® Seal buyer’s guide, a web-based search engine that will make it easier for consumers to patronize brands and stores that offer real dairy products. The buyer’s guide website will soon be online.
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