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MilkPEP kicks off new 'Breakfast Blitz' initiative

MilkPEP kicks off new 'Breakfast Blitz' initiative
The Milk Processor Education Program kicked off its Super Bowl program with the launch of a new Milk Mustache ad featuring New York Giants wide receiver Victor Cruz. MilkPEP also began production on its first-ever Super Bowl TV commercial, which will air during the second quarter of Super Bowl XLVII. The ads are part of Milk's Breakfast Blitz, an integrated marketing effort that includes consumer promotions and charitable giving to help kids have better access to a healthy breakfast.
MilkPEP and Fuel Up to Play 60 are teaming up to offer $250,000 in grants to local school breakfast programs. From now through Feb. 17, consumers who buy milk can vote to help a local school win a $1,000 Fuel Up to Play 60 grant. Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and the National Football League in collaboration with the USDA. View the full-size ad here.
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