Charlie Arnot of the Center for Food Integrity on the distrust felt for Big Ag and Big Food

A keynote speaker at the Western Dairy Management Conference in Reno, Nevada spoke about the distrust consumers feel for Big Ag and Big Food, in spite of the fact that today's food system produces safer, more abundant and more affordable food than ever before.

Joel Hastings of Dairy Business News interviews Charlie Arnot, CEO of the Center for Food Integrity about the latest research into consumer attitudes and actions farmers and their supporters can take to create trust in a skeptical public. His Kansas City based organization can be reached at www.foodintegrity.org.