First, know your yield and quality goals. “Starting with the endpoint is essential to getting the right seed from the right company,” suggests Kirk. “Be ready to explain to a seed representative exactly what those goals are. Put yourself in the driver’s seat, take the lead in the conversation, and make them meet your expectations and goals.” There are several questions seed representatives should be able to answer to assist in the decision.
If growing corn for silage, one of the first questions to ask is: Was this variety bred or selected for silage quality from the beginning, or is this a grain variety that looks like a silage type hybrid? “Many seed companies exist, but very few are specializing in developing high-quality corn silage-specific hybrids,” says Kirk. “Unfortunately, most seed companies breed and develop hybrids for corn yield and agronomics only. Then out of those hybrids, they may or may not test for silage quality.” Such situations do not mean, however, that these varieties offer low nutritional quality.
One of the final questions to discuss with a seed representative regarding hybrid options is: what data supports this hybrid? “The old adage is talk is cheap, so seeing the data important,” says Kirk. “Make sure it is year over year data and not just one year’s results.” Even a less-than-ideal hybrid can have one good year. See how the variety compares to the other hybrids raised in the plot or location. Kirk recommends further investigation by reviewing how this hybrid ranks within the plot, not just at the values of the quality.
Price shouldn’t be the only decision-maker or motivation to pursue a specific hybrid. Comparing expensive seed to cheap seed, the cost is minimal in the grand scheme of the animal diet. “Cheap seed can also cost you more in the end,” explains Kirk. “Work with experienced seed advisors and a nutritionist to evaluate the cost based upon the digestible tons per acre as well as the cost per digestible ton, with the information at hand.”
From a long-term perspective, it’s worthwhile to ask yourself the question: Is your seed salesperson just an order taker or are they a service provider? “The person who just shows up once or twice a year to take your seed order and maybe deliver seed to you is most likely only interested in the sale and not your success,” explains Kirk. “There is a difference between a ‘seedsperson’ and a ‘salesperson’.” Purchasing seed is a significant investment, so it’s important to make sure the service provider is available to answer questions throughout the growing season and can be there to help with any issues that might arise.
While the decision is ultimately the buyer’s, don’t be afraid to bring all of the stakeholders into the hybrid selection meeting. Kirk advises, “Adding your nutritionist, agronomist, herdsman, and even the bookkeeper to this important meeting can help to bring in new perspectives and questions previously not considered.” The yearly hybrid purchase is a key element of a successful year and should be looked at as a business decision that will impact the future of every operation.
Founded in 1976, Rock River Laboratory is a family-owned laboratory network that provides production assistance to the agricultural industry through the use of advanced diagnostic systems, progressive techniques, and research-supported analyses. Employing a team of top specialists in their respective fields, Rock River Laboratory provides accurate, cost-effective, and timely analytical results to customers worldwide, while featuring unsurpassed customer service.

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