The Dairy Management Inc. 2019 Annual Report is available at USDairy.com. This report shares highlights of checkoff priorities related to domestic and international sales and partnerships, social responsibility, sustainable nutrition affairs and research, youth wellness, consumer confidence and the 2019 DMI financial report.
2019 Dairy Checkoff Unified Marketing Plan Program Revenues including national and regional programs:
National Dairy Promotion & Research Board – $114,700,000
United Dairy Industry Association (UDIA) – $115,400,000
Total Revenues – $230,100,000
NDB was established by the U.S. Department of Agriculture under the Dairy Production Stabilization Act of 1983. The 37-member board carries out coordinated promotion, research and nutrition education programs to help build demand for and expand domestic and international markets for dairy.
UDIA is a federation of state and regional dairy farmer-funded promotion organizations that provides marketing programs developed and implemented in coordination with its members. UDIA is overseen by a board comprised of 43 dairy farmers elected by the respective boards of their member organizations.
NDB and UDIA both fund Dairy Management Inc., which manages the national dairy checkoff program.
Budget categories are shown in the report for the 2019 unified marketing plan are as follows (in millions):
Consumer Confidence & Integrated Communications…. $67.6
Sustainable Nutrition & Research……………………………… $47.7
Domestic & International Partners……………………………..$40.2
Youth Wellness ……………………………………………………….$38.6
Export Marketing …………………………………………………….$23.8
Strategic Intelligence …………………………………………………$6.8
General & Administration …………………………………………..$5.4
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