World Dairy Expo Trade Show Exhibitors Honored with Doug Willams Booth Awards

More than 468 companies from across the globe traveled to attend and showcase new technologies at the 2026 World Dairy Expo Trade Show. Representatives from 39 states and 19 countries visited with Expo attendees, taking advantage of the large, diverse crowd at the Alliant Energy Center, who enjoy looking through the engaging booths throughout the Trade Show.

Every year, exhibitors compete to develop the most eye-catching, interactive and stylish booths to win awards in the following divisions: New Booth, Outdoor Booth, Showstopper Booth, Interactive Booth and Best of Show.

The division award winners are presented with the Doug Williams Memorial Booth Award. This award was presented on September 30^th by the World Dairy Expo Commercial Exhibitor Committee, World Dairy Expo Staff and the Doug Williams Family.

Winners:

New Booth: AgSherpa

Outdoor Booth: Lely

Showstopper Booth: BouMatic LLC

Interactive Booth: Madero Dairy Systems

Best of Show: GEA Farm Technologies, Inc.

Doug Williams, who passed away in January 2025, was a familiar face to those visiting Kuhn North American’s booth at Expo over the course of three decades. Doug served on Expo’s Commercial Exhibitor Committee for 24 years and was the Chairman of the committee, as well as a member of Expo’s Executive Committee for six years and Expo’s Board of Directors for 10 years. Always quick with a smile, a helping hand and sound business acumen, Doug’s contributions to Expo were many, and those qualities were only a fraction of why he was also honored as a Friend of Expo in 2014. World Dairy Expo is pleased to honor Doug’s memory with these awards for trade show excellence.

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The global dairy industry returned to Madison, Wis. for the 59^th event, September 29th – October 2nd, 2026, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more were on display. Download the World Dairy Expo mobile event app, visit worlddairyexpo.com or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information.