DMI, local checkoff teams to celebrate farmers
with stories of resiliency, contributions
The efforts begin on June 1 – World Milk Day – with a “Raising Gallons” video that DMI created in partnership with state and regional checkoff organizations. The video features Olympians, NFL players, famous chefs and others raising a gallon of milk to show their appreciation for dairy farmers while supporting the checkoff’s goal of getting nutritious dairy to food-insecure Americans through its Feeding America partnership.
The video fittingly is kicked off by Pennsylvania dairy farmer and DMI Chair Marilyn Hershey and concludes with Feeding America’s Director of Dairy Supply Chain Partnerships Jerod Matthews, who encourages consumers to post their own “raising gallons” photo using #UndeniablyDairy. MilkPEP will match donations to its GiveAGallon campaign up to $100,000.
Additional checkoff-led efforts nationally and locally will promote “30 Days of Dairy” throughout June. Each day of the month will be filled with virtual farm tours and content that celebrates the role dairy plays in people’s lives while illustrating dairy farmers’ resilience and contributions to their communities, tagged with a newly created “30 Days of Dairy” badge.
The checkoff also will promote dairy-centric recipes for summer, with stay-at-home cooking expected to continue as a major activity for many families. Content will be published on DMI’s redesigned website – www.usdairy.com – as well as through state and regional organizations.
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