Merck Animal Health Reaches Unprecedented Milestone of 2 Million Cows Monitored with SenseHub® Dairy Technology

Benchmark highlights commitment to innovative solutions for U.S. dairy producers

Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck & Co., Inc., Rahway, N.J., USA (NYSE:MRK), today announced its SenseHub® Dairy technology has reached a major new milestone with more than 2 million dairy cows monitored in the United States.

This achievement reinforces SenseHub Dairy’s leadership as adoption of the technology continues to accelerate among dairy producers. In 2021, Merck Animal Health celebrated 1 million cows monitored — 13 years after entering the North American market. It took the company only four more years to reach this 2 millionth cow milestone. Today, more U.S. dairy producers rely on SenseHub Dairy than any other monitoring technology to gather data and insights to enhance the productivity of their herds.

“Backed by our commitment to innovation and customer success, SenseHub Dairy continues to set the gold standard for technology solutions for the dairy industry,” says Paul Koffman, executive director, technology solutions, Merck Animal Health. “Dairy producers rely on SenseHub technology to optimize labor and make data-driven management decisions to improve farm performance and profitability, whether it’s in the breeding pen, milking parlor, calf hutch or another area of the farm.”

The evolution of SenseHub Dairy dates to 2013, when SCR Dairy expanded its monitoring capability to measure multiple cow behaviors and deliver complex herd analyses that allowed producers to focus on the cows that may need attention, leaving the rest of the herd alone. Allflex acquired SCR Dairy in 2014, further expanding capabilities and distribution. Merck Animal Health purchased the parent company of Allflex in 2019, bringing livestock monitoring, identification and biopharma together in the industry’s first full solution source.

“Reaching the 2 millionth cow milestone is possible due to significant investments by Merck Animal Health to provide dairy producers an unparalleled portfolio of products, tailored service and support, and insights-driven solutions to improve cow care and operational efficiency,” Koffman adds.

The SenseHub technology platform developed by Merck Animal Health has consistently pioneered advancements in dairy monitoring technology, including:

• The dairy industry’s first rumination monitoring technology, providing producers improved reproductive and health management.
• The first LED light-enabled monitoring ear tag to allow producers to quickly identify animals that may need attention, at a glance.
• The introduction of SenseHub Dairy Youngstock, the industry’s first monitoring technology for calves from birth to one year of age.

Beyond dairy, Merck Animal Health continues to expand its leadership in U.S. cattle monitoring with SenseHub Cow Calf for beef breeding herds and SenseHub Feedlot for beef backgrounding, stocker, and feedlot operations.