Episodes to feature consumer side of dairy industry, including product development and food trends
Professional Dairy Producers® (PDPW), announces the line-up of speakers for week 63 of The Dairy Signal™. Episodes this week feature a look at the consumer side of the dairy industry, including product development and food trends.
Michelle McBride, Founder & CEO, GoodSport™ Nutrition and Tom Guerin, Research Program Manager, Center for Dairy Research, will provide a look inside how ideas for new products are generated and the process to develop and market them. Molly Browne, Education Manager, Dairy Farmers of Wisconsin and Tina Peterson, National Program Manager, Media Appearances-Dairy Farmers of Wisconsin, will share dairy’s role in the latest consumer food trends and how recipes, food pairings and more drive demand.
Dan Basse, Economist and President of AgResource Company, will return to The Dairy Signal with his bi-weekly update and analysis of U.S. and global agricultural markets.
Developed by fellow dairy farmers from the PDPW Board of Directors, The Dairy Signal is a weekly series of free educational episodes offering insights and resources for fellow dairy farmers and other food system professionals throughout the value chain. The episodes air live from 12:00-1:00 PM CT each Tuesday, Wednesday, and Thursday; recorded sessions are available later in the day.
Episodes of The Dairy Signal in June and July are sponsored by Prairie Estates Genetics.
Eric Snodgrass, Principal Atmospheric Scientist for Nutrien Ag Solutions, returned to The Dairy Signal on June 15 with timely information on weather patterns, drought conditions and a weather outlook for the remainder of the growing season.
On June 16, Dr. John Goeser, PhD, Director of Nutritional Research and Innovation at Rock River Lab, Inc., and Adjunct Assistant Professor in the Dairy Science Department at UW-Madison, and Scott Fleming, Nutrient Management Specialist and Sampling Director from Rock River Lab, shared an update on the nutritional analysis of this season’s hay crop, insights on making the most of available feedstocks while managing costs, and agronomic considerations to ensure nutritional content of hay and forage crops.
The June 17 episode featured Kristin Quist, Dairy Manager, Minglewood, Inc., Deer Park, Wis., and Heather Moore, Owner, Moore Family Farms and Moore Local, Maquoketa, Iowa, sharing their perspectives on starting and growing on-farm businesses to add value to meat and dairy products.
Each live session offers attendees the opportunity to engage in open Q&A with the speakers through the interactive platform.
Here is a look at the upcoming presenters and topics:
Tuesday, June 22
Topic: New products are being developed and marketed at a steady pace, including GoodSport, a hydrating sports drink formulated from milk. Learn the concept behind this product and how the Center for Dairy Research provides product development, research and troubleshooting for those looking to create something new. Episode presenters include:
- Michelle McBride, Founder & CEO, GoodSport™ Nutrition
- Tom Guerin, Research Program Manager, Center for Dairy Research
Wednesday, June 23
Topic: Learn about consumer food interests and branding, cheese pairings and tips, recipe appetizers to celebrate dairy and current media efforts to promote Wisconsin’s dairy industry. Episode presenters include:
- Molly Browne, Education Manager, Dairy Farmers of Wisconsin
- Tina Peterson, National Program Manager, Media Appearances-Dairy Farmers of Wisconsin
Thursday, June 24
Topic: Hear the latest news and analysis of agricultural markets and trends that will impact dairy producers and ag industry. Episode presenters include:
- Dan Basse, Economist and President of AgResource Company
All Dairy Signal episodes are available to the public at no cost, with current and past episodes accessible through www.pdpw.org. For more information, contact PDPW at 800-947-7379 or by emailing mail@pdpw.org. Follow along digitally in advance of and during the sessions by following @dairyPDPW and using #TheDairySignal on Facebook, Twitter, Instagram, and LinkedIn.
Professional Dairy Producers (PDPW) is the nation’s largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources, and experiences that help dairy producers succeed.
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