Producer Sam Goldberg and actor Jim Parrack to present dairy farming TV series

 

On September 29th at the World Dairy Expo, the team behind the grain entrapment film, SILO, will be screening the premiere episode of their newest fictional project about agriculture, the 6-part limited TV series, Perfect Sundays. The show’s producer and creator, Sam Goldberg, will be joined by movie and TV star, Jim Parrack, for a presentation about the seriesand its innovative approach to using fictional storytelling as an emotional outlet for American farmers.

Perfect Sundays is a fictional, six-episode TV series about family, farming, faith, and community.

The series begins two years to the day that the Weeks family patriarch, Ed, died by suicide. The day might pass like any other, except Ed’s widow, Marla, decides she wants to bring back their tradition of ice cream sundaes on Sunday. When she realizes her son mightbe heading down the same path as his father, Marla decides that the only way to ease the financial burden of the farm is to turn her passion for ice cream into a retail business.

Perfect Sundays captures the journey of a family that digs its way out of economic ruin and emotional paralysis. The story is familiar to farmers, no doubt, but also to anyone who recognizes the internal battles of depression and its devastating effects on a family. Set in the heart of rural America, this series makes universal the story of one farm family who knows they must keep trying despite it all. Now, they just have to agree on how.

Like its predecessor, SILO, Perfect Sundays is a filmmaking phenomenon with a mission to cultivate community through the power of storytelling. The authentic, documentary-style research that went into the series’ production manifested into a high-level, cinematicexperience that prioritized community in every aspect of its ambitious vision. From funding to filming, countless individuals, animals, farms, organizations, and partners joined together to bring Perfect Sundays to life. The TV series strives to drive social impact by cultivating community and adding value.

“We are very excited to sponsor this event.” Says Xavier Drake of the agricultural machinery company, LELY. “The Perfect Sundaysteam contacted us last summer when they were filming and we knew from the beginning that their innovative approach to storytellingcould really help farmers during these challenging economic times. The series is fantastic and we are happy to help share it with our partners throughout the dairy industry”

“Our goal is to bypass the brain and go straight to the heart.” Says Sam Goldberg, creator and producer of the show. “Too often we can get stuck in a cycle of conversation around mental health, but there is something uniquely cathartic for farmers when they watch a fictional version of themselves on screen. Perfect Sundays, being as authentic as it is, provides an emotional outlet – and a conduit for conversation – that is often hard to find. We are grateful for partners like LELY, and the World Dairy Expo leadership, for seeing the potential in this project.”

To watch Perfect Sundays, fans can engage in their local communities to host events in whatever mode available to them — from churches and high school auditoriums — to local movie theatres and other cultural institutions. And until the end of the year, the show is also available to stream directly from the Perfect Sundays website for those who cannot make it to a local, in-person event. For World Dairy Expo attendees the team behind the series created a special discount code “WDE” for those interested in streaming the series from home.