Sara Place of the Beef Checkoff program talks with Joel Hastings of DairyBusiness about the increasing efficiency of U.S. beef production, with a resulting smaller carbon footprint. She's on staff with the National Cattlemen's Beef Association based outside Denver, Colorado and did a presentation at Harris Ranch near Coalinga, California.
The dairy industry needs to spend a portion of IT’S portion of the check off to sell test and slaughter (heifer) veal