Graeter’s Annual Cones for the Cure Campaign Runs from September 9th to September 19th with Special Promotions in the Graeter’s App
At the center of Graeter’s Cones For The Cure campaign is The Cure Starts Now and its mission to find the Homerun Cure for cancer by focusing on pediatric brain cancer. The campaign gives consumers a unique way to support this increasingly important cause and bring hope during a difficult time. This year more than ever, the campaign is needed as COVID-19 caused unavoidable delays in planned research studies. The charity reports that studies must now begin from day 1, with many families relying on its outcome.
During the Cones for the Cure Campaign, running from September 9th through September 19th, Sweet Rewards loyalty members on the Graeter’s App will be eligible for a free single dip sugar cone of Elena’s Blueberry Pie ice cream. When redeeming that free cone in any Graeter’s scoop shop, rewards members will be able to make a donation directly to The Cure Starts Now. Joining the Graeter’s rewards app is free. Those who wish to donate and download a free coupon can also do so at conesforthecure.org.
“Every year we help raise awareness for The Cure Starts Now with our Cones for the Cure effort and signature Elena’s Blueberry Pie ice cream,” shared Chip Graeter, 4th generation co-owner of Graeter’s. “We partnered with the Cure Starts Now more than a decade ago and have been committed to this cause ever since. This year, more than ever, The Cure Starts Now needs our support. We hope everyone will stop by a scoop shop to learn about Cones for the Cure, get some ice cream and support these children.”
“Graeter’s has been such an excellent partner and we feel so blessed that this Cincinnati-based family brand is continuing to support a cause through the uncertainty of this year,” shared Keith Desserich, Co-Founder and Chairman of the Board at The Cure Starts Now. “Through Graeter’s efforts, we’ve raised more than $1.2 million in new cancer research funding and have been able to fund clinical trials that some of this year’s heroes are taking part in. We are so thrilled to continue this partnership, and raise even more!”
Graeter’s Ice Cream, celebrating its 150th anniversary in 2020, produces craft ice cream using French Pots®, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by MyRecipes.com in 2019. Famous for their signature chocolate chips, the Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s currently has 55 retail stores and ships over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. Visit www.graeters.com for more information.
The Cure Starts Now was started in honor of 6-year-old Cincinnati girl, Elena Desserich, and her battle with DIPG. With over 40 chapters worldwide, The Cure Starts Now has quickly gained acclaim as one of the fastest growing cancer research charities and one of the first ones to advocate a homerun strategy for cancer research. Many experts believe that the lessons we learn from fighting pediatric brain cancer may in fact provide us the critical first step in winning the battle against all forms of cancer, both pediatric and adult. Since 2007, The Cure Starts Now has funded nearly $14 million in DIPG/Homerun Cure cancer research at institutions globally.
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