Listen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI’s VP of Industry Media Relations. They will go over the highlights and challenges of this year’s checkoff programs including our restaurant and retail partnerships, health and wellness education and collaborations, consumer promotions, international promotions, and the new direction of the Fuel Up youth wellness programs. Tune in to find out!
Barb O’Brien, CEO of Dairy Management Inc., discusses the year that was for 2023 and looks ahead to 2024, highlighting the checkoff system’s modernized strategies and focus on building strength across the entire system. Marilyn Hershey, dairy farmer and Chair of dairy management Incorporated, shares her experience running a dairy farm in a consumer-centric area near the Chesapeake Bay, highlighting the challenges and opportunities of dairy farming in a heavily populated region.
Marilyn Hershey and Barb O’Brien highlighted the Dairy Research and Promotion’s focus on sustainability, innovation, and exports, as well as investments in science and food service partnerships.
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
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