Building Trust in Ag Tech

Series of webinars offers research-based, trust-building strategies for stakeholders across the ag and food system

Register to save your seat!

Sept. 15 Farm Focus 

Sept. 20 Innovator Focus

Sept. 21 Food Focus

Exciting new ag technologies are emerging to help address some of the most significant challenges for today’s food system — unprecedented food inflation, supply chain disruptions, animal welfare concerns and climate change. Technology breakthroughs could help reduce impacts on the environment, alleviate animal disease and suffering, cut food waste, enable crops to withstand weather extremes, improve the health and quality of foods, and make farming more sustainable. For these innovations to reach the market and be successful, they must be publicly accepted.

Why do consumers accept some ag and food technologies and reject others?

We’ve worked to answer that question, through recent consumer and food company research by The Center for Food Integrity and United Soybean Board. The findings identify audiences most accepting of technology and indicate specific strategies most likely to earn trust in new and emerging technologies

JOIN US

Please join us for one of three web discussions “Building Trust in Ag Tech.” Three separate webinars will provide detailed findings and recommendations for specific ag and food sectors.

10 a.m. CT Thursday, Sept. 15 Building Trust in Ag Tech: Farm Focus

10 a.m. CT Tuesday, Sept. 20 Building Trust in Ag Tech: Innovator Focus

10 a.m. CT Wednesday, Sept. 21 Building Trust in Ag Tech: Food Focus

Each webinar will include:

• Why consumers accept or reject food and ag tech
• Why food companies accept or reject technology
• Strategies your organization can use to engage and build trust with specific food and ag stakeholders
• Five trust-building strategies you can use to highlight the benefits and increase acceptance of ag tech

Register today to reserve your seat:

Farm Focus Registration

Innovator Focus Registration

Food Focus Registration