The recipes were sent through digital ads that targeted student resident halls on the Syracuse and Cornell University campuses
The recipes were sent through digital ads that targeted student resident halls on the Syracuse and Cornell University campuses – a digital marketing technique called geo-fencing. The ads garnered 1.6 million impressions with clicks on the ads reaching nearly 10% of the total enrollment of both schools combined!
“The way we market milk and dairy products is very different now than in the past, but the goal is the same – to build trust and sales,” said ADA North East CEO John Chrisman. “Using technology like this enables us to reach our Gen Z audience with positive dairy messaging and information where they are – in this case, right in their college dorms.”
The recipes are easy for students to whip up using a microwave or an air fryer – appliances frequently found right in their dorm rooms, and are featured on Savor Recipes’ College Cooking, Easy-to-Make Dorm Room Recipes blog.
The overall campaign is part of ADA North East’s effort to promote dairy with the Gen Z audience, and through Savor Recipes, they can shop from the website directly with their retailer of choice. This e-commerce feature only allows shoppers to purchase real dairy – NO IMITATIONS – will appear as options!
For more information, contact American Dairy Association North East at 315.472.9143.
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