Zoetis to Debut New Location and Attendee Experience at World Dairy Expo

New Coliseum location to feature interactive experiences celebrating the people and progress shaping the dairy industry.

Zoetis invites attendees to its new location and experience at the 2026 World Dairy Expo. This year, Zoetis is moving from the Exhibition Hall to the Coliseum Lower Level. Designed as a welcoming place for dairy producers, veterinarians, industry partners and experts from across the dairy industry, the new Zoetis space will give attendees multiple ways to connect, engage and experience what’s moving dairy forward. Throughout the week, attendees will be able to hear from visionary dairy leaders and industry experts during the Dairy On stage talks, gather over Wisconsin-inspired favorites at the Milky Whey Lounge, add their farm to the Born of the Bond Wall and explore milestones that have shaped dairy innovation on their way to a railside view of the Coliseum showring.

“World Dairy Expo has always been about bringing the dairy community together, and we wanted the new Zoetis space to reflect that spirit,” said Leah Beyer, Head of Marketing Communications, U.S. Livestock, Zoetis. “Our new World Dairy Expo space is built around what makes this industry strong, and those are relationships, shared ideas and a drive to keep moving dairy forward. Whether producers come for one of the Dairy On stage talks or take in a railside view of the showring, we want them to leave with a new connection, a new idea or a new perspective they can take back to their dairy.”

​DAIRY ON STAGE TALKS: Thursday, Oct. 1
On Thursday, join us in the Zoetis space in the Coliseum Lower Level for a moderated panel discussion and engage in conversations about opportunities shaping dairy’s future.

• 10 a.m. CDT – “Dairy Value Evolution: Components, Consumers and Where Is the Money”
  • A conversation exploring how consumer and processor demand, milk components, genetics and dairy management are changing where and how producers can find profitability.
  • Speakers: Tim Trotter, Edge Dairy Farmer Cooperative; Ken McCarty, McCarty Family Farms; and Dr. Dan Weigel, Zoetis

• 1 p.m. CDT – “From Data to Decisions: Empowering Dairy Teams”
  • A discussion about moving beyond simply collecting dairy data to helping farm teams understand, trust and confidently use insights to inform day-to-day herd management decisions.
  • Speakers: Dr. Scott Earnest, World Wide Sires; Mike Larson, Larson Acres; Jared Krull, CowManager USA; and Brian Kelroy, Zoetis

MILKY WHEY LOUNGE

Gather at the Milky Whey Lounge in the Zoetis space in the Coliseum Lower Level, Monday through Friday, 2 to 5 p.m. CDT, for iconic Wisconsin supper club staples. The lounge will provide a casual setting for producers, customers, partners and industry experts to connect and continue conversations.

• BORN OF THE BOND WALL
  Dairy producers will be able to pin their farm name on the U.S. map as part of the Born of the Bond interactive wall experience to celebrate the people, farms and relationships that make up the dairy community.

• A WALK THROUGH DAIRY INNOVATION — STRAIGHT TO THE SHOWRING
  The Zoetis footprint will offer direct walkout access to the showring, where attendees will be able to enjoy an exclusive view of the dairy cattle shows. Along the way, two walls will highlight milestones in dairy innovation and the advances that have helped move the industry forward, including solutions and developments connected to Zoetis.

Zoetis is the world’s leading animal health company, driven by a singular purpose: to nurture our world and humankind by advancing care for animals. With a legacy of nearly 75 years, Zoetis continues to pioneer ways to predict, prevent, detect, and treat animal illness, supporting veterinarians, livestock producers, and pet owners in over 100 countries. We integrate deep scientific expertise, data-driven R&D, advanced manufacturing, and commercial excellence to deliver meaningful innovation across medicines, vaccines, diagnostics, biopharmaceuticals, and digital solutions. Guided by our vision to be the most trusted and valued animal health company, Zoetis is committed to setting new standards for the future of animal care through innovation, customer obsession, and purpose-driven colleagues. To learn more, visit Zoetis.com.