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The President of Chobani, Head of Investments at Zx Ventures, 1000 consumers and a slew of beverage industry experts helped us determine the winner of NY MilkLaunch, our product innovation competition with NY State Department of Agriculture & Markets. Slate Milk is a perfect example of the customer focus and evolution that Mayur speaks about above. They took something they loved growing up – chocolate milk – and wondered why they stopped drinking it as they hit their 20s. Given
its health benefits, could they evolve it for a millennial consumer? Make it lactose-free, retain the protein, lose any added sugar and make it “cool”? In many ways, they are giving milk a new slate and certainly tapping into a new audience. Check out more here.
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