
Move is aimed at meeting the evolving needs of members and customers
Building on the momentum gained as part of the URUS Group LP (URUS), formed in 2018, AgSource is committed to further innovating solutions that meet the evolving needs of its members and customers.
“As an independent cooperative, we’re eager to build on the strengths that have made AgSource a trusted partner for dairy farmers and the greater agriculture industry for over 65 years. I’m honored to accept this role and lead a team that is dedicated to the success of our members and customers and embodies the cooperative spirit,” says Dan Diederich, CEO of AgSource.
Diederich, a dairy farmer and former President of AgSource’s Council, brings extensive experience and firsthand knowledge to guide the cooperative’s strategic direction. He will work alongside a team of experienced senior leaders, ensuring continuity and a strong foundation for the future.
“AgSource has a long history of serving members and customers with high-quality data, lab services and insights,” says Travis Clark, AgSource Council President. “Since its inception, AgSource’s mission has centered around providing solutions that improve decision-making. We’re energized to continue carrying that legacy forward for our members and customers today, and for many years to come.”
AgSource will remain dedicated to providing comprehensive DHI services, including test day sample collection, laboratory analysis and dairy records processing, along with agronomic testing and consulting services. AgSource’s headquarters will remain in Madison, Wisconsin and will continue operating from six laboratory locations across Wisconsin, Iowa and Nebraska.
The transaction is expected to be completed May 1, 2025.
AgSource is a broad-based agricultural service cooperative specializing in laboratory testing and value-added dairy management information. AgSource has become a leader in agricultural and environmental laboratory analysis and information management services and is one of the only full-service DHI providers in the country. AgSource strives to increase research and development of improved management decision tools, working together for the overall benefit of our members and customers and the agriculture industry.

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