Last week, Scott Wallin of DMI sat down with DMI CEO Barbara O’Brien to discuss the Dairy Experience Forum in Arizona that brought together farmer leaders representing national, local and international checkoff organizations from across the country. Expert guest speakers, along with checkoff leaders, shared how the checkoff is leveraging consumer insights to build out the strategies that drive sales and build trust for U.S. dairy and dairy farmers. Barb talks about the special focus on Gen Z purchasing power in the industry and the different expectations from generations in the past.
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