Series of webinars offers research-based, trust-building strategies for stakeholders across the ag and food system
Sept. 15 Farm Focus
Sept. 20 Innovator Focus
Sept. 21 Food Focus
Exciting new ag technologies are emerging to help address some of the most significant challenges for today’s food system — unprecedented food inflation, supply chain disruptions, animal welfare concerns and climate change. For these innovations to reach the market and be successful, they must be publicly accepted.
Why do consumers accept some ag and food
technologies and reject others?
We’ve worked to answer that question, through recent consumer and food company research by The Center for Food Integrity and United Soybean Board. The findings identify audiences most accepting of technology and indicate specific strategies most likely to earn trust in new and emerging technologies.
JOIN US
Please join us for one of three web discussions “Building Trust in Ag Tech.” Three separate webinars will provide detailed findings and recommendations for specific ag and food sectors.
Presenters will be David Fikes, FMI-The Food Industry Association; Natalie DiNicola, Benson Hill; Susan Watkins, soybean producer and United Soybean Board; and Charlie Arnot, The Center for Food Integrity.
10 a.m. CT Thursday, Sept. 15 Building Trust in Ag Tech: Farm Focus
10 a.m. CT Tuesday, Sept. 20 Building Trust in Ag Tech: Innovator Focus
10 a.m. CT Wednesday, Sept. 21 Building Trust in Ag Tech: Food Focus
Each webinar will include:
- Why consumers accept or reject food and ag tech
- Why food companies accept or reject technology
- Strategies your organization can use to engage and build trust with specific food and ag stakeholders
- Five trust-building strategies you can use to highlight the benefits and increase acceptance of ag tech
Register today to reserve your seat:
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