Dairy Farmers Of Wisconsin Named The 2021 Training Partner Of The Year By The Independent Procurement Alliance Program (IPAP)

Wisconsin Dairy Checkoff recognized for partnering to educate on the quality and varieties of Wisconsin Cheese

 

Dairy Farmers of Wisconsin (DFW) is recognized as the 2021 Training Partner of the Year by IPAP. The award recognizes the dairy checkoff’s efforts to educate food industry professionals across the country about the Wisconsin dairy story, from farm to menu. IPAP is the largest refrigerated redistribution program in the U.S. supplying independent food service distributors across the nation and even internationally with dairy products from over 60 Wisconsin dairy companies. Their weekly cheese volume is approximately 4 million pounds a week or over 200 million pounds annually, which is about 1/12 of all the cheese produced in the state!  

“We are honored to be named the 2021 Training Partner of the Year by IPAP,” said Chad Vincent, Dairy Farmers of Wisconsin CEO. “This award is a true reflection of the hard work the team has dedicated to developing marketing and research materials to educate food industry teams on the quality and varieties of Wisconsin Cheese, all while elevating perceptions and growing sales of Wisconsin Cheese across the country.” 

 

DFW supported the creation of training videos and hosted buyer missions to bring IPAP’s customers to Wisconsin to receive marketing training, participate in visits to processors and farms and immerse themselves in Wisconsin’s dairy culture.  

 

In addition to increasing national sales volume by connecting Wisconsin dairy companies to distributors, these efforts have been instrumental in elevating the value of Wisconsin Cheese and dairy products to command a premium on menus by demonstrating new and exciting ways to incorporate them into recipes.  

 

WHEN: Thursday, August 5, 2021   

VISUALS/INTERVIEWS: Media interested in speaking with DFW staff about the recognition and these foodservice industry efforts should email lfitzsimmons@wisconsindairy.org to coordinate the conversation.