Dairy MAX announces executive leadership additions

McKinzie joined Dairy MAX in 2008 as director of industry image and relations and currently is the vice president of industry image and relations. He and his team are the conduit connecting Dairy MAX with the dairy farmers it serves, helping them build trust with communities through connections with farm tours, sharing checkoff program successes with youth inside and outside of schools and building relationships with business partners and health professionals. McKinzie has played a critical role in development of industry relationships, fostering growth and understanding through communication and annual one-on-one farm visits.

Johnson Smith joins Dairy MAX from the Animal Agriculture Alliance, based in Arlington, Virginia, where she served originally as executive director, then president and chief executive officer for nearly 28 years. In that role, she was tasked with managing the organization’s operations, providing strategic guidance to the agriculture and food industry regarding farm animal issues and engaging stakeholders about the importance of modern animal agriculture.

“Dairy councils are an asset to farmers every day, supporting them in their efforts to provide and market dairy products to Americans,” said Mike Konkle, CEO of Dairy MAX. “The way we see it, dairy farmers have both tough and incredible jobs––and it is our responsibility to meet their expectations and serve them well. The addition of these two roles will help us to be positioned for continued success in the coming years. We look forward to Marty and Kay’s contributions.”

Dairy MAX is part of a nationwide effort to promote dairy, develop new dairy foods, provide educational information and increase consumption. It does so with a team of experts in dairy farming, business, education and health and wellness, working with organizations such as the National Dairy Council (NDC) and Milk Processor Education Program (MilkPEP). The organization is a longtime supporter of the Animal Ag Alliance, a nonprofit working to safeguard the future of animal agriculture, and looks forward to continued engagement with the organization into the future.

About Dairy MAX
Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America – representing more than 900 dairy farmers and serving communities in seven states: Colorado, southwest Kansas, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to promote American agriculture, support dairy farming and drive impact for every dairy farmer. The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing. For more information about Dairy MAX and its team of experts, visit DairyMAX.org. Dairy resources and delicious recipes are available at DairyDiscoveryZone.com.