DARI LLC Receives Midwest Dairy CAPS Support in the Development of Innovative Fluid Milk Solutions to Consumers

 

DARI LLC a Midwest based firm backed by Tuls Dairies, a Nebraska based dairy, has received a grant from Midwest Dairy through the 2021 Cooperative and Processor Support (CAPS) program for the market development of their new flavored milk product. This grant money will be used by DARI LLC to further create a deeper appreciation with parents as to the nutritious value a whole, lactose free, no-sugar added flavored milk can provide to their children.

“We appreciate the support and confidence Midwest Dairy has shown in our marketing efforts in the launch of this product,” commented TJ Tuls, Co-Founder of DARI LLC and Co-Owner of Tuls Dairies. “It is through these types of cooperative efforts we can work together as an industry to create lifelong lovers of milk.”

Kids are not getting enough of the key nutrients they need to establish a strong foundation for growth and health. Recent data shows 40% of kids between the ages of 3-11 do not get enough calcium, 50% do not get enough potassium and 80% do not get enough vitamin D. An attractive, whole milk, lactose free beverage would be a great food to improve these numbers. In addition to these nutritional deficits, kids are also loading up on sugar with significant consequences. National averages show 13.9% of kids, ages 2-5, and 18.4% of kids, ages 6-11, are struggling with childhood obesity, which often follows most of them into their early teens creating both physical and emotional challenges.

“We are passionate about the value that milk can bring to a balanced diet for kids and how it can address the nutritional deficits we are seeing in the country. We also have a passion for our cows and passion for the consumers who drink our milk” remarked Todd Tuls, Co-Founder of DARI LLC and Co-Owner of Tuls Dairies. .

The CAPS program was established in 2021 and facilitated by Midwest Dairy. The purpose of the program is to support processors, farmer-owned cooperatives and dairy food/beverage manufactures to drive demand and trust for dairy products. Through this approach, Midwest Dairy strengthens dairy’s role in the food and beverage marketplace by fostering innovation to increase consumer demand for dairy products.

“We are excited that the first year of the CAPS program has been successful. The program enables Midwest Dairy to support processors working to bring new and innovative technologies and dairy products to the marketplace.  Innovation is key to growing consumer confidence and demand for dairy products. By bringing programs like CAPS to our processors, we advance our commitment to dairy farmers in creating a sustainable future for the industry.” – Bob Lefebvre, Vice President Agricultural Affairs Midwest Dairy

About DARI LLC

Established in 2021 by TJ and Todd Tuls, this company is working to introduce new and innovative milk-based products. DARI is committed to their cows, the environment, and the community by going above and beyond expectations of consumers, neighbors, government, and regulators.  For press inquiries or more information, please email Dan Ellsworth, DARI Project Lead at dane@realdari.com.

About Midwest Dairy
Midwest Dairy^® represents 5,800 dairy farm families to 39 million consumers working on their member’s behalf to build dairy demand by inspiring consumer confidence in our products and production practices. We are committed to Bringing Dairy to Life! by Giving Consumers an Excellent Dairy Experience and are funded by farmers across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit MidwestDairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.