DFW launches campaign to generate excitement and drive cheese sales

In a special promotion that goes from National Cheese Lovers Day to Valentine’s day, DFW is shining a big spotlight on Wisconsin Cheese:

• CONTEST – We’re asking fans nationwide to tell us about the cheese lover in their life for a chance to win a custom heart-shaped box of cheese! Last year over 20K entries poured in from all 50 states. Social engagement about Wisconsin Cheese increased by 700% with over 1MM engagements over the 3-week period. Earned media value was over $7 million and big celebrities like Drew Barrymore from the Drew Barrymore Show got in on the action!
• RETAILERS – You’ll see Wisconsin Cheese displays in over 2,500 national and local retailer locations like HEB, Gelsons, Festival, Piggly Wiggly and Sendik’s.
• RESTAURANTS – Pizzerias like Lou Malnati’s, Rocky’s, MidiCi, Donatos, and Toppers will be celebrating National Pizza Day, February 9, with Wisconsin Cheese. Other restaurants will also be featuring Wisconsin Cheese throughout January and February as a way to create excitement around our Cheese is My Love Language campaign.

Through this promotion we’ll be driving media attention, word of mouth, online engagement, sales and lots of love for Wisconsin as we declare cheese the official love language of 2022!

Look for our displays, follow us on social, and from now through January 27th, remember to nominate a cheese lover in your life to receive a gift truly for the cheese-obsessed.