To drive more demand for your milk, DFW supports the nation’s major grocery stores as they guide consumers’ cheese purchases with a variety of in-store promotions such as price ads, point-of-sale materials, sampling or tasting events. The COVID-19 pandemic caused online shopping in general to accelerate and dairy sales in particular, to grow exponentially, moving retailers to evolve from their traditional in-store shopping to a blend of in-store and e-commerce shopping. With the rise of e-commerce shopping, the team at DFW quickly developed e-commerce programs with retailers across the country to keep specialty cheese top-of-mind through all shopping opportunities, either in-store or online.
DFW partners with retailers and processors to strategically integrate shopping methods available to consumers. For specialty cheese this approach could mean combining eye-catching in-store displays, social media ads and recipe videos. Listen to Mike Edge, Regional Program Manager, as he shares more about retail efforts including digital.
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