How Consumer Trends Shape the Calf Milk Replacer Market

MARCH 26 2PM CT

During this webinar, dairy industry veteran Tom Benson breaks down how shifting consumer preferences are reshaping feed and agricultural markets, and what that means for calf nutrition. Benson will explore how intensifying competition for whey proteins is influencing everything from formulations to feeding strategies. Producers, nutritionists and calf ranch operators will gain practical insights into today’s market dynamics and learn how to prepare for what’s coming next.

3 learning objectives

1. Describe how shifting consumer preferences are reshaping feed and agricultural markets, and why those shifts matter for calf nutrition decision‑making.
2. Explain how intensifying competition for whey proteins influences calf milk replacer market dynamics, including downstream effects on formulations and feeding strategies.
3. Apply current market insights to anticipate near‑term changes and make more informed planning decisions for calf milk replacer programs (e.g., how to prepare for what’s coming next)ty

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