New Retail Campaign Helps Student Athletes to Fuel their Performance with Dairy

Dairy farmers are helping get the message to families with student athletes about protein-rich dairy snacks to fuel their performance. As part of a new “Back to School, Back to Sports,” retail campaign, ADA North East is partnering with Redner’s Markets, a 43-store chain in Delaware, Maryland and eastern Pennsylvania, to make it easy for student athletes to find and purchase milk and dairy foods to help reach peak performance. We’re cross-merchandising milk and cheese in the produce department and sharing quick snacking tips and ideas, all designed to increase dairy sales.

ADA North East created a half-page ad for Redner’s Markets July/August HealthCents magazine featuring the campaign that is available digitally and in 10,000 print copies in all Redner’s stores. Additionally, from August 19-September 2, Redner’s stores will feature a cross-merchandising display in its produce departments using string cheese, cut cheese and single-serve white and chocolate milks for grab and go options geared toward student athletes.

Cross-merchandising is part of ADA North East’s retail programming that has shown up to a 7 percent lift in sales. Last year, our retail team installed 1,400 secondairy placements of dairy products in 500 stores to help boost sales.

The ad features five dairy snacks and showcases chocolate milk as the “Official Beverage of High School Athletics” for districts in the Redner’s region, including the Maryland Public Secondary Schools Athletic Association,  Delaware Interscholastic Athletic Association and Pennsylvania Interscholastic Athletic Association.

A scannable code is also part of the ad that sends viewers to additional dairy snacking tips on the ADA North East website.