Proven hydration with electrolytes sourced from dairy available for a limited time across Texas, Oklahoma, Louisiana, Arkansas and Kansas.
GoodSport®, the only natural sports drink scientifically proven to hydrate better than water and the leading sports drink, is now available in Costco Wholesale across Texas, Oklahoma, Louisiana, Arkansas and Kansas.
This regional expansion represents a major step forward for the brand as demand for clean, science-backed hydration continues to grow.
A study out of the Hydration Lab at Arizona State University confirmed that the specific type and levels of electrolytes in a sports drink directly affect how well it works. The researchers compared GoodSport to water, Gatorade and BodyArmor and found that GoodSport was more effective for rehydration due to its combination of sodium and potassium — which GoodSport extracts from milk.
For the Costco launch, GoodSport created its first variety pack. The 15-pack case offers three of its most craveable flavors – Strawberry Lemonade, Lemon Lime and Fruit Punch – in a larger format built for families, teams and athletes who train hard and want proven hydration.
Unlike most sports drinks, GoodSport® contains no artificial flavors, sweeteners or dyes. It delivers three times the electrolytes of the leading sports drink, contains no added sugar and is proven to hydrate better and longer than the competition in peer-reviewed research.
“This is a big moment – not just for our brand, but for anyone who’s been looking for better hydration without compromise,” said GoodSport founder Michelle McBride. “Athletes shouldn’t have to choose between clean ingredients and performance. At GoodSport, we deliver both.”
Professional athletes across competitive sports are making the switch to GoodSport® for clean, effective hydration that’s proven to deliver fast hydration and improve performance. Pro football tight end – Jake Ferguson – exclusively uses GoodSport® so he can bring his best when it counts.
“When it comes to training and performance, hydration is key,” said Ferguson. “If you’re not hydrated, you can’t go play to your fullest potential – you’ll never be able to bring your all for the second half of the game because your body just won’t let you.”
With expanded access across the region, GoodSport® is making it easier than ever for athletes and active families to choose refreshing, clean hydration that’s built for summer. For more information, visit www.goodsport.com.
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