The Dairy Alliance Teams Up with SEC and ACC College Basketball Stars for Spring Milk’s Got Game Campaign

Last fall, we took the field with four elite SEC college quarterbacks, Carson Beck of the University of Georgia, Nico Iamaleava of the University of Tennessee, Jaxson Dart of Ole Miss, and Brock Vandagriff of the University of Kentucky, to showcase the unbeatable power of real dairy milk with Milks’ Got Game. This spring, we’re taking it to the court for another thrilling round of Milk’s Got Game. Trust us, you won’t want to miss it!

Get ready to dunk into better performance this season with Milk’s Got Game as we follow three of the hottest collegiate basketball superstars—Zakai Zeigler from the University of Tennessee, Zamareya “Zam” Jones from North Carolina State, and Jaxson Robinson from the University of Kentucky! The Dairy Alliance is hitting the courts with these incredible athletes to show how dairy milk is the ultimate MVP in nutrition and recovery for your everyday routine.

Through this exciting new social media campaign, these athletes will pass the ball—or maybe even the milk–to each other, sharing why real dairy milk is the key to their on-court success through sports nutrition. Packed with natural electrolytes, carbohydrates, and 8 grams of high-quality protein, they’ll spotlight how dairy milk powers their performance and encourage their fans to fuel up in the same way.

Dairy farmers Cory Robbins from Siler City, North Carolina, and Chris Huffman from Center, Kentucky, will also be featured.

Milk’s Got Game empowers people of all ages to make more informed nutrition choices by choosing real milk. Ready to power up your game? Remember, milk’s got game. Here is why it should be a part of YOUR routine, too.

Why Choose Dairy Milk? Harnessing The Nutrition in Milk for Post-Workouts

The performance power of real dairy milk stands out. Milk is not just a beverage—it’s a game-changing performance tool. Here’s why:

1. Complete, High-Quality Protein: Unlike most alternatives, dairy milk offers 8 grams of complete, high-quality protein per serving to help build and repair muscles after intense workouts or games.

2. Superior Hydration: Dairy milk naturally contains electrolytes to help rehydrate after a tough game or workout. Real milk is more hydrating than water and other sports drinks, making it the ideal post-game or post-workout beverage to keep you refreshed and replenished.

3. Essential Nutrients: Containing calcium, vitamin D, and potassium, milk supports overall health and energy.

4. Options for All: For those who are lactose-intolerant, choose lactose-free dairy milk! Athletes of all levels can enjoy the same delicious taste and high-quality protein, just without the discomfort of cramping and bloating.

Whether you’re hitting the gym, the court, or managing a busy day, dairy milk is your MVP. Don’t miss the chance to follow the campaign this season as Zakai, Zam, and Jaxson show how to unlock your full athletic potential with the ultimate nutrition powerhouse. Zakai, Zam, and Jaxson aren’t just athletes. They’re living proof that dairy milk is the ultimate performance powerhouse.

Milk’s got game. Do you? With its unbeatable roster of 13 essential nutrients including recovery benefits, natural electrolytes, carbohydrates, and 8 grams of high-quality protein, real dairy milk is ready to take the court. Get set to fuel your game and discover why dairy milk is the MVP of your everyday routine.

It is easy to add dairy milk to your daily routine through a tall glass of cold milk or in your favorite game day eats. This season, let’s show how Milk’s Got Game and score big with real dairy milk. Follow along on our social channels and check out milksgotgame.com for more!

Let’s see who’s got game this season. Fuel up with dairy milk and show the world what you’re made of.