The Prairie Farms Family of Companies Announces United in Tradition Sweepstakes

Prairie Farms and Hiland Dairy collectible bottles and sweepstakes celebrate the iconic “Winners Drink Milk” moment at the Indy 500®

Prairie Farms Dairy and Hiland Dairy Foods today announced United in Tradition, a limited-time Indy 500® sweepstakes inspired by one of the most iconic celebrations in all of sports. The sweepstakes is part of a larger collaboration between Indianapolis Motor Speedway, American Dairy Association Indiana, and the Prairie Farms Family of Companies.

From February through May 2026, fans can enter a consumer sweepstakes for the chance to win an unforgettable 2027 Indianapolis 500® experience for four as Prairie Farms and Hiland bring the excitement of Race Day to families at home through a collectible milk bottle series. Each bottle includes a QR code linking directly to the official sweepstakes entry page.

More than 25,000 retailers across the central United States will carry the collectible bottles in both the Prairie Farms and Hiland brands, with bottle styles varying by region.

In addition, approximately 200 million half-pint cartons featuring a commemorative graphic in celebration of Winners Drink Milk are being distributed to schools throughout the same region during the promotion.

“We’re proud to once again collaborate with Indianapolis Motor Speedway and American Dairy Association Indiana to celebrate one of the most iconic traditions in sports,” said Vice President of Marketing & Communication Ryan Murphy. “Through collectible bottles in more than 25,000 retail locations and approximately 200 million commemorative cartons distributed to schools, United in Tradition brings the excitement of the Indy 500® to families across our markets while giving fans the chance to experience the race in person next year.”

For more information about the sweepstakes details, please visit prairiefarms.com/indy or hilanddairy.com/indy.