Milk is sponsoring every woman running the Denver Colfax Marathon – from expert advice before the race and, to on the ground support at the Denver Colfax Marathon, to a cheer squad along the route and, to a recovery zone complete with Tru Moo chocolate milk at the finish line, Milk is not just sponsoring the race – they are sponsoring the runner. The female runner (did you know that only 7% of the 30 billion dollar sponsorship industry goes to sportswomen?).
But even better, when you sign up for #TeamMilk, your run supports her run through the Every Woman Sponsored fund in partnership with Girls on the Run, an organization dedicated to empowering girls through running. For every woman that signs up, Milk will make a donation in an effort to reach their goal of $1,000,000.
Milk has surprising benefits for runners with nutrients that both fuel their runs, help them stay hydrated (even better than water!), and help their bodies recover efficiently and help prevent next day muscle soreness. To learn more about what Milk is doing (and it’s a lot!) see below. We hope that you can cove and would be happy to coordinate an interview with our nutritionist who can speak to why milk is the perfect pre and post fuel.
Sunday, May 14
Milk is sponsoring local Colorado run club, Brunch Running’s Mother’s Day Shake Out Run at Call to Arms Brewing Company. Runners can recovery with Tru Moo chocolate milk, pastries from female owned Black Box Bakery, Normatec boots, exclusive Team Milk gear, and more after the race.
Friday, May 19
Team Milk will be hosting a booth at the Cigna Denver Colfax Marathon Expo. Here, Team Milk members can connect with the Team Milk community and:
- Pick up their essential #TeamMilk running gear, including 26.2 nail art.
- Snap a photo at the photo wall with a chance to appear on a billboard in Denver.
- Create their own #Team Milk name tag for crowds to cheer them on.
- Meet with experts from Denver Sports Recovery to get loose ahead of the race and for recovery tips post race.
- Friends and family can also create customs signs and pick up cow bells to cheer you on during the race!
- Grab some Tru Moo chocolate milk to keep hydrated
- You can also sign up for Team Milk on-site
Saturday, May 20 | 10:30 am
Team Milk will be cheering and supporting the Girls on the Run 5k in support of our charity partner.
Sunday, May 21 | Race Day!
Keep an eye out for the Team Milk cheer squad supporting and cheering on runners along some of the most difficult sections of the course. After the race Milk is hosting the Recovery Lounge in partnership with Denver Sports Recovery near the finish line where runners are invited to relax, refuel, and reunite with their friends and family. Denver Sports Recovery will be on-site to help runners stretch and recover post race, and there will be a DJ, charging stations, and recovery gear for runners including: refueling chocolate milk from Tru Moo, foil blankets, socks, blister packs, food and more. The recovery lounge is for Team Milk members and specifically for women
About 26.2 Gonna Need Milk
The campaign is not only a commitment to sponsor this year’s female marathon runners but an effort to generate awareness for the many gender inequalities in sport. When you sign up for Team Milk, Milk will make a donation to our ‘Every. Woman. Sponsored.’ fund in support of Girls on the Run, with the goal of raising up to $1M to-date in donations to-date and supporting the next generation of female runners. From spotlighting the journeys of Team Milk marathoners to providing nutritional, mental and physical advice from first in class sports experts, to our Sponsorship Tour (which provides on-site resources before, during and after marathons in Denver, NYC and Chicago) to our female centered running guide, Milk is dedicated to sponsoring every woman at every touchpoint on their road to 26.2.
How to sign up for Team Milk
To sign up for Team Milk and learn more about Milk’s commitment, visit www.GonnaNeedMilk.com/26.2. You can also join Milk by stopping by our booth at the two-day Cigna Denver Colfax Marathon Expo at Empower Field at Mile High, on Friday and Saturday, May 19-20.
Why Milk for Runners?
Research shows dairy milk is a great nutritional partner during your marathon training! Incorporating real milk into your morning routine like in your oats, shakes, smoothies, and cereals tops off your nutrient levels first thing and helps provide sustained energy to fuel your runs. Drinking chocolate milk post-run can help you refuel, repair and rebuild tired muscles, rehydrate (even better than water!) and even help prevent muscle soreness.
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