U.S. Dairy Export Council Appoints Meyocks as Creative Agency

Meyocks, a leading branding and marketing agency, has been selected by the U.S. Dairy Export Council (USDEC) to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences.

“We’re focused on creating more opportunities for U.S. dairy producers and processors and the broader industry on a global stage,” says Luke Waring, Senior Vice President, Membership, Communications and Industry Relations. “Having the right creative partner makes all the difference. Meyocks brings the industry knowledge, creative vision and executional expertise that we need to help us continue delivering consistent, impactful communications across our organization and around the world.”

Drawing from 41 years of serving agriculture and food and beverage brands, Meyocks will develop creative assets and communication materials that are consistent and aligned with USDEC’s brand across platforms, stakeholders and global markets. The creative scope supports USDEC’s full range of business needs, from day-to-day operation materials to industry events, tradeshows and internal conferences.

“USDEC has spent decades championing U.S. dairy worldwide, and we’re honored to contribute to that important work,” says Kelly Ferguson, president and CEO of Meyocks. “Our partnerships with agriculture and food brands committed to feeding and fueling the world have shaped who we are as an agency, and this new partnership with USDEC reflects the purpose and values that have guided our work for decades.”

Meyocks is a full service branding and marketing agency built on the simple belief that people who are hardwired to care are best equipped to drive business success for clients. For more than four decades, the agency has applied deep expertise, unbridled creativity and data-driven strategy toward helping brands across the globe thrive in the categories of food and beverage, health and wellness, and agriculture. The firm is a member of AMIN Worldwide, a global network of more than 50 independent marketing agencies. Visit www.meyocks.com to see how giving a damn can change everything.

The U.S. Dairy Export Council is a non-profit, independent membership organization that represents the global trade interests of U.S. dairy producers, proprietary processors and cooperatives, ingredient suppliers and export traders. Its mission is to enhance U.S. global competitiveness and assist the U.S. industry to increase its global dairy ingredient sales and exports of U.S. dairy products. USDEC accomplishes this through programs in market development that build global demand for U.S. dairy products, resolve market access barriers and advance industry trade policy goals. USDEC is supported by staff across the United States and overseas in Mexico, South America, Asia, Middle East and Europe. The U.S. Dairy Export Council prohibits discrimination on the basis of age, disability, national origin, race, color, religion, creed, gender, sexual orientation, political beliefs, marital status, military status and arrest or conviction record. www.usdec.org.