President Trump’s nominee to lead the Department of Health and Human Services, Robert F. Kennedy Jr., has elevated the “Make America Healthy Again” movement and promised to implement some of the MAHA agenda via federal policymaking. On Capitol Hill, members of Congress are forming a MAHA Caucus to determine potential legislative vehicles for a MAHA agenda. These fast-moving efforts have left many in the food industry with questions about the goals of the MAHA agenda, the reach of its influencers, and how best to engage and shape this new potential food and health movement. Join experts from IDFA’s regulatory, legislative, and communications team as they provide a Washington perspective on the MAHA movement, details on how IDFA plans to engage with MAHA influencers, and guidance on how dairy companies can effectively reach consumers and customers in a MAHA environment. This three-part webinar series begins February 19 at 3PM ET.
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