Building a trusted, respected brand like Wisconsin Cheese is no accident. Of course, beginning with high-quality milk produced by hard-working Wisconsin dairy farmers gets everything off on the right foot.
But it requires a well-planned, deliberate and dedicated strategy to reach the point where:
- A whopping 99% of U.S. grocers sell Wisconsin Cheese
- Wisconsin leads the nation producing a quarter of all cheese in the U.S. and accounts for 50% of specialty cheese production
- Wisconsin Cheese is an integral part of U.S. restaurant menu items
Success also requires constant communication and strong relationships to cultivate this well-earned reputation and continue to build the Wisconsin Cheese and Wisconsin Dairy brands. Careful stewardship and quality products mean Wisconsin is recognized far and wide as a dairy powerhouse. In turn, these efforts grow demand and increase the value of Wisconsin milk.
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